Abstract
The digital economy has undergone profound transformations, with social networking platforms at its core, shaping the way individuals, businesses, and societies connect and interact. However, the centralized nature of these platforms has raised pressing concerns related to data privacy, security, and content control. In response to these challenges, blockchain technology emerges as a disruptive force capable of redefining the landscape of digital networking. This research paper investigates the pivotal role of blockchain in revolutionizing the digital economy through decentralized social networking platforms. By scrutinizing the limitations of centralized networks and exploring the fundamental principles of blockchain technology, we uncover a new paradigm that promises increased trust, transparency, and user empowerment. Our study provides a comprehensive analysis of existing blockchain-based social networking platforms, evaluating their adoption rates, user experiences, and scalability. Furthermore, we delve into the economic implications of these platforms, envisioning novel business models and market dynamics. Amidst these innovations, we confront critical regulatory and legal considerations, addressing governance, data protection, and user rights in the blockchain-powered social networking era. Finally, we present strategies and recommendations for stakeholders to harness blockchain's potential in reshaping the digital economy while mitigating risks. This research contributes to the ongoing discourse by offering insights into the intersection of the digital economy and blockchain, paving the way for secure, transparent, and user-centric digital interactions. It equips businesses, policymakers, and individuals with the knowledge needed to navigate this evolving landscape and ensure data sovereignty and privacy in an increasingly interconnected world.
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Oybek, E., Dilfuza, A., Usmonova, D., Abdusamatovna, M.G., Ogli, E.D.B. (2024). Unlocking the Potential of Blockchain Technology in the Digital Economy: A Comprehensive Analysis of Decentralized Social Networking Platforms. In: Koucheryavy, Y., Aziz, A. (eds) Internet of Things, Smart Spaces, and Next Generation Networks and Systems. NEW2AN ruSMART 2023 2023. Lecture Notes in Computer Science, vol 14542. Springer, Cham. https://doi.org/10.1007/978-3-031-60994-7_30
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DOI: https://doi.org/10.1007/978-3-031-60994-7_30
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