Skip to main content

Exploring Media Modalities for Cultural Heritage Learning on Social Platforms: A Comparative Analysis of Short Videos, Nine-Grid Pictures, and Sequential Pictures

  • Conference paper
  • First Online:
HCI International 2024 Posters (HCII 2024)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 2117))

Included in the following conference series:

  • 564 Accesses

Abstract

In the digital era, short videos have emerged as a dominant medium on modern social media platforms. Their rapid development and extensive reach mark them as key tools for information dissemination and entertainment. However, the rise of short videos hasn't eclipsed other media forms. Text, sequential images, nine-grid pictures, and animations continue to thrive alongside video content. This paper explores the emotional response, learning effectiveness, and cognitive load associated with various media used during learning cultural heritage on social platforms. Our study focused on three media: video, nine-grid pictures, and sequential pictures. These were used to present identical learning materials to three separate groups of participants (Groups A, B, and C). Post-exposure, interviews were conducted to gather participant feed-back and encourage questions about their experience. The findings revealed diverse opinions across the groups. Group A felt that short videos might not provide in-depth explanations for complex topics. They noted that the scrolling nature of videos and animations could hinder consistent information absorption and fail to offer a clear view of content context. Group B found the nine-grid format offered better control over reading pace, promoting a more subjective and coherent learning experience. Conversely, Group C indicated a lower inclination to explore and learn within this interactive format. This study reveals key implications for cultural heritage learning. By comparing various media formats such as videos and nine-grid pictures, it identifies effective methods for presenting heritage content, enhancing public engagement and understanding. The findings suggest formats like the nine-grid picture are more efficient for coherent content delivery, aiding in preserving and disseminating cultural heritage knowledge. This research also underscores the integration of modern technology with traditional learning, providing a foundation for future explorations in optimizing educational strategies for heritage preservation and dissemination.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Li, Q., Wang, P., Liu, Z., et al.: Using scaffolding theory in serious games to enhance traditional Chinese murals culture learning. Comput. Animation Virtual Worlds 35(1), e2213 (2024)

    Article  Google Scholar 

  2. Li, Q., Wang, P., Liu, Z., et al.: How generous interface affect user experience and behavior: evaluating the information display interface for museum cultural heritage. Comput Animation Virtual Worlds 35(1), e2212 (2024)

    Article  Google Scholar 

  3. Wang, J., Hsu, Y.: The relationship of symmetry, complexity, and shape in mobile interface aesthetics, from an emotional perspective—a case study of the smartwatch. Symmetry 12(9), 1403 (2020)

    Article  Google Scholar 

  4. Lim, Y.M., Ayesh, A., Stacey, M.: The effects of menu design on users’ emotions, search performance and mouse behavior. In: 2014 IEEE 13th International Conference on Cognitive Informatics and Cognitive Computing, pp. 541–549. IEEE (2014)

    Google Scholar 

  5. Li, J., Luo, C., Zhang, Q., et al.: Can emotional design really evoke emotion in multimedia learning? Int. J. Educ. Technol. High. Educ. 17(1), 1–18 (2020)

    Article  Google Scholar 

  6. Costley, J., Fanguy, M., Lange, C., et al.: The effects of video lecture viewing strategies on cognitive load. J. Comput. High. Educ. 33, 19–38 (2021)

    Article  Google Scholar 

  7. Zhang, M., Hou, G., Chen, Y.C.: Effects of interface layout design on mobile learning efficiency: a comparison of interface layouts for mobile learning platform. Library hi tech 41(5), 1420–1435 (2023)

    Article  Google Scholar 

  8. Gunawan, G., Firmansyah, D., Widiastuti, W.: Effect of interactive multimedia learning to learn skills of students sports volleyball. J. Educ. Health Sport 9(9), 263–270 (2019)

    Google Scholar 

  9. Papastergiou, M., Pollatou, E., Theofylaktou, I., et al.: Examining the potential of web-based multimedia to support complex fine motor skill learning: an empirical study. Educ. Inf. Technol. 19, 817–839 (2014)

    Article  Google Scholar 

  10. Hung, I.C., Chen, N.S.: Embodied interactive video lectures for improving learning comprehension and retention. Comput. Educ. 117, 116–131 (2018)

    Article  Google Scholar 

  11. Rogers, A.: The base of the iceberg: Informal learning and its impact on formal and non-formal learning[M]. Verlag Barbara Budrich, 2014

    Google Scholar 

  12. Berney, S., Bétrancourt, M.: Does animation enhance learning? a meta-analysis. Comput. Educ. 101, 150–167 (2016)

    Article  Google Scholar 

  13. Zhuang, W., Zeng, Q., Zhang, Y., et al.: What makes user-generated content more helpful on social media platforms? insights from creator interactivity perspective. Inf. Process. Manage. 60(2), 103201 (2023)

    Article  Google Scholar 

  14. Désiron, J.C., de Vries, E., Bartel, A.N., et al.: The influence of text cohesion and picture detail on young readers’ knowledge of science topics. Br. J. Educ. Psychol. 88(3), 465–479 (2018)

    Article  Google Scholar 

  15. Chen, H.T.M., Thomas, M.: Effects of lecture video styles on engagement and learning. Educ. Tech. Res. Dev. 68, 2147–2164 (2020)

    Article  Google Scholar 

  16. H’mida, C., Degrenne, O., Souissi, N., et al.: Learning a motor skill from video and Static Pictures in physical education students—effects on technical performances, motivation and cognitive load. Int. J. Environ. Res. Public Health 17(23), 9067 (2020)

    Google Scholar 

  17. Chen, C.M., Sun, Y.C.: Assessing the effects of different multimedia materials on emotions and learning performance for visual and verbal style learners. Comput. Educ. 59(4), 1273–1285 (2012)

    Article  Google Scholar 

  18. Heidig, S., Müller, J., Reichelt, M.: Emotional design in multimedia learning: differentiation on relevant design features and their effects on emotions and learning. Comput. Hum. Behav. 44, 81–95 (2015)

    Article  Google Scholar 

  19. Chen, C.M., Wu, C.H.: Effects of different video lecture types on sustained attention, emotion, cognitive load, and learning performance. Comput. Educ. 80, 108–121 (2015)

    Article  Google Scholar 

  20. Chen, C.M., Wang, H.P.: Using emotion recognition technology to assess the effects of different multimedia materials on learning emotion and performance. Libr. Inf. Sci. Res.. Inf. Sci. Res. 33(3), 244–255 (2011)

    Article  Google Scholar 

Download references

Funding

Funding

This study was funded by Shenyang Philosophy and Social Funding This study was funded by Shenyang Philosophy and Social Science Planning Project (SY202236Y).

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Qiang Li .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Li, Q., Wu, T., Chen, Z. (2024). Exploring Media Modalities for Cultural Heritage Learning on Social Platforms: A Comparative Analysis of Short Videos, Nine-Grid Pictures, and Sequential Pictures. In: Stephanidis, C., Antona, M., Ntoa, S., Salvendy, G. (eds) HCI International 2024 Posters. HCII 2024. Communications in Computer and Information Science, vol 2117. Springer, Cham. https://doi.org/10.1007/978-3-031-61953-3_16

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-61953-3_16

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-61952-6

  • Online ISBN: 978-3-031-61953-3

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics