Abstract
This paper presents results from a study about the Internet as an information source for travel planning based on interviews with travelers in 13 countries in 2005. In 1997, a similar large scale survey was carried out in 15 European countries. The study shows a dramatic but well known change in information sources used by travelers since 1997. The Internet has become the most preferred information source by approximately 50% of the travelers. Travelers using the Internet as their primary source of information mostly combine it with other sources such as friends and relatives, brochures, guidebooks, and travel agents. A logistic regression analysis was performed in order to study the significance of demographics and countries on the preference of Internet as the first information source.
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© 2007 Springer-Verlag Wien
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Tjostheim, I., Tussyadiah, I.P., Hoem, S.O. (2007). Combination of Information Sources in Travel Planning A Cross-national Study. In: Sigala, M., Mich, L., Murphy, J. (eds) Information and Communication Technologies in Tourism 2007. Springer, Vienna. https://doi.org/10.1007/978-3-211-69566-1_15
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DOI: https://doi.org/10.1007/978-3-211-69566-1_15
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-69564-7
Online ISBN: 978-3-211-69566-1