Abstract
We present a novel model for the search process in electronic commerce. Dividing the process into the four stages of Preference Analysis & Modelling, Search Interface, Query Processing and Presentation, a deep personalisation of the entire process is enabled. A situation model adequately adjusted to the tourism domain provides each stage of the search process with additional situational knowledge. The deployment of the personalised search engine Preference XPath delivers the best alternatives if there is no perfect match. In addition, it is possible to distinguish between hard and soft constraints. Tailoring packages exactly to customers’ preferences and situations is a promising approach to meet high customer expectations in tourism.
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Döring, S., Preisinger, T. (2008). Personalisation and Situation Awareness of the Search Process in Tourism. In: O’Connor, P., Höpken, W., Gretzel, U. (eds) Information and Communication Technologies in Tourism 2008. Springer, Vienna. https://doi.org/10.1007/978-3-211-77280-5_44
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DOI: https://doi.org/10.1007/978-3-211-77280-5_44
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-77279-9
Online ISBN: 978-3-211-77280-5