Abstract
ICT impact studies typically disregard infrastructural, organisational and environmental factors responsible for e-Business adoption. The paper presents an approach which shows how contextual factors determine both e-Business adoption and impact, respectively. The research is grounded in Innovation Diffusion Theory and is empirically based on surveys undertaken in the Austrian hotel sector. By referring to (2005) e-Business impact model the approach elucidates how the use of e-Business applications affects the performance of hotel businesses. Data gathered in the course of an online survey is analysed by linear structural equation models.
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Fuchs, M., Witting, C., Höpken, W. (2009). E-Business Readiness, Intensity and Impact — An Austrian Hotel Study. In: Höpken, W., Gretzel, U., Law, R. (eds) Information and Communication Technologies in Tourism 2009. Springer, Vienna. https://doi.org/10.1007/978-3-211-93971-0_36
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DOI: https://doi.org/10.1007/978-3-211-93971-0_36
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-93970-3
Online ISBN: 978-3-211-93971-0