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Pilot Study toward Realizing Social Effect in O2O Commerce Services

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Social Informatics (SocInfo 2013)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 8238))

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Abstract

Social media has become the most convenient space to retrieve the tremendous consumers’ experience, opinion and preference—toward each brands, products or even specific features. The real-time and big amount characteristics of Social media provide great opportunity for producer to know their customers (and potential ones) well. This paper proposes an Online to Offline (O2O) Commerce Service Model and takes the social relationship dashboard as an pilot study, which can help retailers or brands to understand their customers via social network existing data (especially Facebook for this case) by which we can adapt the current social commerce marketing strategy more quickly and responsively.

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References

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Author information

Authors and Affiliations

  1. Institute for Information Industry (III), Taiwan

    Tse-Ming Tsai, Ping-Che Yang & Wen-Nan Wang

Authors
  1. Tse-Ming Tsai
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  2. Ping-Che Yang
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  3. Wen-Nan Wang
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Editor information

Editors and Affiliations

  1. Department of Social Informatics, Graduate School of Informatics, Kyoto University, Yoshida-Honmachi, 606-8501, Sakyo-ku, Kyoto, Japan

    Adam Jatowt

  2. School of Information Systems, Singapore Management University, 80 Stamford Road, 178902, Singapore

    Ee-Peng Lim  & Bing Tian Dai  & 

  3. Department of Information and Library Science, School of Informatics and Computing, Indiana University, 1320 E. 10th St., LI 011, 47405, Bloomington, IN, USA

    Ying Ding

  4. Department of Integrated Psychological Sciences, Kwansei Gakuin University, 1-1-155 Uegahara, 662-8501, Nishinomiya, Hyogo, Japan

    Asako Miura

  5. Faculty of Library, Information and Media Science, University of Tsukuba, 1-2 Kasuga, 305-8550, Tsukuba City, Ibaraki, Japan

    Taro Tezuka

  6. Department of Computer Science, University of Caen Basse-Normandie, Campus CĂ´te de Nacre, F-14032, Caen Cedex, France

    Gaël Dias

  7. Department of Social Informatics, Graduate School of Informatics,, Kyoto University, 606-8501, Kyoto, Japan

    Katsumi Tanaka

  8. Department of Communication, University of California, 93106, Santa Barbara, CA, USA

    Andrew Flanagin

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© 2013 Springer International Publishing Switzerland

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Tsai, TM., Yang, PC., Wang, WN. (2013). Pilot Study toward Realizing Social Effect in O2O Commerce Services. In: Jatowt, A., et al. Social Informatics. SocInfo 2013. Lecture Notes in Computer Science, vol 8238. Springer, Cham. https://doi.org/10.1007/978-3-319-03260-3_23

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  • DOI: https://doi.org/10.1007/978-3-319-03260-3_23

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-03259-7

  • Online ISBN: 978-3-319-03260-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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