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Gamification in Tourism

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Information and Communication Technologies in Tourism 2014

Abstract

Gamification, as a new topic, is a future trend which can be applied in tourism in many ways to elicit motivation and behaviour change. This paper is a conceptual work on gamification in tourism discussing the concept on how game design elements and game thinking can be applied in a tourism context. Based on that, it defines tourism gamification and identifies intrinsic and extrinsic motivation elements that can be used in gamification in order to influence consumer engagement, customer loyalty, brand awareness, and user experience in tourism areas. Best practice examples show where this innovative concept of gamification is already applied in tourism. The paper also outlines limitations of gamification and makes suggestions for future research.

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Author information

Authors and Affiliations

  1. School of Tourism, Bournemouth University, Bournemouth, UK

    Feifei Xu, Jessika Weber & Dimitrios Buhalis

Authors
  1. Feifei Xu
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  2. Jessika Weber
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  3. Dimitrios Buhalis
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Corresponding author

Correspondence to Feifei Xu .

Editor information

Editors and Affiliations

  1. Virginia Tech, Blacksburg, Virginia, USA

    Zheng Xiang

  2. Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

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© 2013 Springer International Publishing Switzerland

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Xu, F., Weber, J., Buhalis, D. (2013). Gamification in Tourism. In: Xiang, Z., Tussyadiah, I. (eds) Information and Communication Technologies in Tourism 2014. Springer, Cham. https://doi.org/10.1007/978-3-319-03973-2_38

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