Abstract
The study investigated the situated linguistic interactions of the users of the Samsung and Apple Facebook pages, with a focus on the attitudinal/affectual values they displayed towards these brands and their products, in a comparative perspective. Following Corpus Linguistics (CL) methodology, two corpora were created, named AppleCorpus (7337 tokens) and SamsungCorpus (5216 tokens), consisting in the wall posts on Apple Inc. and Samsung Mobile pages collected over a period of four days. These corpora were scrutinized both in a CL quantitative perspective and in a qualitative perspective by using the resources of the Appraisal Framework (AF) for discourse analysis to better identifying these social network users’ stance and attitudinal positioning. The findings of this pilot study showed that Samsung’s users display a more positive attitude toward the brand than Apple’s users. Results are discussed in the text.
While the design of this pilot research is common, A. Burns and L. Abbamonte are respectively responsible for the quantitative and qualitative linguistic data retrieval and analysis, and O. Matarazzo for the study of emotions and cognition.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Clore, G.L.: Affective Coherence: Affect as Embodied Evidence in Attitude, Advertising, and Art. In: Semin, G.R., Smith, E. (eds.) Embodied Grounding: Social, Cognitive, Affective, and Neuroscientific Approaches, pp. 211–236. Cambridge University Press, New York (2008)
Damasio, A.: The Feeling of What Happens: Body, Emotion and the Making of Consciousness. Harcourt Brace, New York (2000)
Dolan, R.J.: Emotion, cognition, and behavior. Science 298(5596), 1191–1194 (2000)
Gibbs, R.W.: Embodied experience and linguistic meaning. Brain and Language 84(1), 1–15 (2003)
Goodman, J.C., Dale, P.S., Li, P.: Does frequency count? Parental input and the acquisition of vocabulary. Journal of Child Language 35, 515–531 (2008)
Gries, S.T.: Multifactorial analysis in corpus linguistics: a study of particle placement. Continuum Press, London (2003)
Izard, C.E.: Human Emotions. Plenum Pless, New York (1977)
Kepser, S., Reis, M.: Linguistic evidence: empirical, theoretical and computational perspectives. Mouton de Gruyter, Berlin (2005)
Niedenthal, P.M., et al.: Embodiment of Emotion Concepts. Journal of Personality and Social Psychology 96(6), 1120–1136 (2009)
Oakes, M., Farrow, M.: Use of the chi-squared test to examine vocabulary differences in English language corpora representing seven different countries. Literary and Linguistic Computing 22, 85–99 (2006)
Scott, M.: WordSmith Tools 4.0. O.U.P, Oxford (2007)
Stefanowitsch, A.: New York, Dayton (Ohio), and the raw frequency fallacy. Corpus Linguistics and Linguistic Theory 1(18), 295–301 (2006)
Tognini-Bonelli, E.: Corpus Linguistics at work. Studies in corpus Linguistics. Amsterdam, Benjamins (2001)
White, P.R.: The Appraisal Website: The Language of Attitude, Arguability and Interpersonal Positioning (2012), http://grammatics.com/appraisal/ (June 15, 2012)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer International Publishing Switzerland
About this paper
Cite this paper
Burns, A.R., Matarazzo, O., Abbamonte, L. (2014). Corpus Linguistics and the Appraisal Framework for Retrieving Emotion and Stance – The Case of Samsung’s and Apple’s Facebook Pages. In: Bassis, S., Esposito, A., Morabito, F. (eds) Recent Advances of Neural Network Models and Applications. Smart Innovation, Systems and Technologies, vol 26. Springer, Cham. https://doi.org/10.1007/978-3-319-04129-2_28
Download citation
DOI: https://doi.org/10.1007/978-3-319-04129-2_28
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-04128-5
Online ISBN: 978-3-319-04129-2
eBook Packages: EngineeringEngineering (R0)