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An Empirical Study of the Factors Affecting Mobile Social Network Service Use

  • Conference paper
New Perspectives in Information Systems and Technologies, Volume 1

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 275))

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Abstract

This research analyses the application of Mobile Social Network Services (MSNSs) in regard to their nature of being new ICT (Information and Communication Technology) tools. It is recognised that MSNSs are fast, responsive technologies centred on facilitating mobile commerce. This research aims to identify a number of the factors impacting MSNSs acceptance and usage in the context of the Kingdom of Saudi Arabia. In an attempt to achieve sound insight into the market of Saudi Arabia in relation to mobile communication, which is recognised as being a very valuable sector, a survey was carried out targeting a sample of 363 citizens, with a suggested conceptual model based on the UTAUT framework tested. The findings of this study indicate that performance expectancy is the most important offsetting element, with final cost and effort expense following subsequently. Nevertheless, social influence is not impacted in regard to the intention to utilise MSNSs.

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Author information

Authors and Affiliations

  1. School of Information Systems, Computing & Mathematics, Brunel University, Middlesex, UK

    AbdulMohsin Alkhunaizan & Steve Love

Authors
  1. AbdulMohsin Alkhunaizan
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  2. Steve Love
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Corresponding author

Correspondence to AbdulMohsin Alkhunaizan .

Editor information

Editors and Affiliations

  1. Universidade de Coimbra & LIACC, Rio Tinto, Portugal

    Álvaro Rocha

  2. Instituto Superior de Estatística e Gestão de Informação, Universidade Nova de Lisboa, Lisboa, Portugal

    Ana Maria Correia

  3. Department of Business Information Systems, Auckland University of Technology, Auckland, New Zealand

    Felix . B Tan

  4. Empirica GmbH, Bonn, Germany

    Karl . A Stroetmann

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Alkhunaizan, A., Love, S. (2014). An Empirical Study of the Factors Affecting Mobile Social Network Service Use. In: Rocha, Á., Correia, A., Tan, F., Stroetmann, K. (eds) New Perspectives in Information Systems and Technologies, Volume 1. Advances in Intelligent Systems and Computing, vol 275. Springer, Cham. https://doi.org/10.1007/978-3-319-05951-8_15

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  • DOI: https://doi.org/10.1007/978-3-319-05951-8_15

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-05950-1

  • Online ISBN: 978-3-319-05951-8

  • eBook Packages: EngineeringEngineering (R0)

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