Abstract
This research paper focuses on factors which affect the continued use of social media technology. Using the Technology Acceptance Model, the Theory of Reasoned Action and the Theory of Planned Behavior, a research model was constructed which focused on a set of core constructs, including Perceived Usefulness, Social Norms, Self-Efficacy, and Attitudes and their overall impact on users Continuous Intent to Use social media technologies. Results will be shared with conference participants.
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Loiacono, E.T., McCoy, S. (2014). Factors Affecting Continued Use of Social Media. In: Nah, F.FH. (eds) HCI in Business. HCIB 2014. Lecture Notes in Computer Science, vol 8527. Springer, Cham. https://doi.org/10.1007/978-3-319-07293-7_20
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DOI: https://doi.org/10.1007/978-3-319-07293-7_20
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-07292-0
Online ISBN: 978-3-319-07293-7
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