Synonyms
Definitions
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Augmented reality (AR) is a simulated, but enhanced, reality that combines both computer-generated virtual and real-world data to enable users to perform real-time interactions with digital graphics, imagery, and objects, in a seamless way and with an illusion of these layers of information coexisting in the same space.
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Mixed reality (MR) refers to an umbrella concept from the reality-virtuality continuum to allow users to experience the key efficiencies of both AR and VR technologies. This technology analyses users’ surrounding real-world environment before producing a digitally generated graphical reality.
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Virtual reality (VR) is an assembly of technologies that offer immersive, interactive, and information-rich experiences when users are able to interact with objects and realities in a computerized, simulated, real-time 3D virtual environment by employing their senses and skills.
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References
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Yang, K.C.C., Kang, Y. (2018). Integrating Virtual Reality and Augmented Reality into Advertising Campaigns: History, Technology, and Future Trends. In: Lee, N. (eds) Encyclopedia of Computer Graphics and Games. Springer, Cham. https://doi.org/10.1007/978-3-319-08234-9_132-1
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