Abstract
Business today must apply analytics to create new and incremental value. In today’s economy, it is imperative that businesses develop and enhance their understanding of how digital data is collected and analyzed in order to generate new or incremental profitable revenue or to reduce cost. The purpose of this paper is to report on one in-depth case of a mechanical engineering company introducing a process how data analytics (DA) could be used in the creation of new services. Manufacturing firms are under increasing pressure to create industrial services that offer unique contributions to long term profitability. This paper increases understanding of how the mechanical engineering company can create new services by using big data, through servitization.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Abdelmalek, R.: What is the future of business analytics? http://www.websphereusergroup.org/rafya/blog/2014/01/21/what_is_the_future_of_business_analytics (2014). Accessed 11 Nov 2013
Hayes, B.: Big data has big implications for customer experience management. http://www.ibmbigdatahub.com/blog/big-data-has-big-implications-customer-experience-management (2013). Accessed 11 Nov 2013
Correia, M.: Big data – how to extract value from the information explosion. http://www.cio.in/article/big-data-how-extract-value-information-explosion-0 (2013). Accessed 4 Dec 2013
Phillips, J.: Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations. Pearson, Upper Saddle River (2013)
Sous, S.: How should the government approach the big data challenge? Realising economic opportunities and building an enterprising state. http://www.biginnovationcentre.com/Assets/Docs/Big%20Data%20challenges%20for%20gov%27t-ed28Fb.pdf (2013). Accessed 3 Dec 2013
Crestpointe: Forrester: big data – start small, but scale quickly. http://www.crestpointe.com/post-1/ (2012). Accessed 11 Nov 2013
Harker, S Ricco, J.: Big data – the next frontier for innovation Harnessing the power of information. http://www.pwc.com.au/consulting/assets/publications/Big-Data-Oct12.pdf (2013). Accessed 3 Dec 2013
Vanderwerme, S., Rada, J.: Servitization of business: adding value by adding services. Eur. Manage. J. 6(4), 314–324 (1988)
Baines, T., Lightfoot, H., Steve, E., Neely, A., Greenough, R., Peppard, J., Roy, R., Shebab, E., Braganza, A., Tiwari, A., Alcock, J., Angus, J., Basti, M., Cousens, A., Irving, P., Johnson, M., Kingston, J., Lockett, H., Martinez, V., Michele, P., Tranfield, D., Walton, I., Wilson, H.: State-of-the-art in product service systems. J. Eng. Manuf. 221(B), 1–10 (2007)
Visnjic, I.: Servitization: when is service oriented business model innovation effective? In: Service Science Management and Engineering, pp. 30–32 (2010)
Oliva, R., Kallenberg, R.: Managing the transition from products to services. Int. J. Serv. Ind. Manage. 14(2), 160–172 (2003). doi:10.1108/09564230310474138. Accessed 3 Jan 2014
Brax, S., Johanasson, K.: Developing integrated solution offerings for remote diagnostics; a comparative case study of two manufacturers. Int. J. Oper. Prod. Manage. 29(5), 539–560 (2009). doi:10.1108/01443570910953621
Neely, A.: The servitization of manufacturing: an analysis of global trends. In: 14th European Operations Management Association Conference, pp. 1–10 (2009)
Martinez, V., Bastl, M., Kingston, J., Evans, S.: Challenges in transforming manufacturing organisations into product-service providers. J. Manuf. Technol. Manag. 21(4), 449–469 (2010)
Baines, T.S., Lightfoot, H., Whitney, D., Kay, J.M.: Servitized manufacture: practical challenges of delivering integrated products and services. IJMechE Part B 223, 1–9 (2009)
Edvardsson, B., Gustafsson, A., Roos, I.: Service portraits in service research: a critical review. Int. J. Serv. Ind. Manage. 16(1), 107–121 (2005)
Prahalad, C.K., Ramaswamy, V.: The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, Cambridge (2004)
Pramanick, S.: Big data implementation best practices. http://thebigdatainstitute.wordpress.com/2013/04/21/10-big-data-implementation-best-practices/ (2013). Accessed 11 Nov 2013
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer International Publishing Switzerland
About this paper
Cite this paper
Aho, AM., Uden, L. (2014). Developing Data Analytics to Improve Services in a Mechanical Engineering Company. In: Uden, L., Fuenzaliza Oshee, D., Ting, IH., Liberona, D. (eds) Knowledge Management in Organizations. KMO 2014. Lecture Notes in Business Information Processing, vol 185. Springer, Cham. https://doi.org/10.1007/978-3-319-08618-7_10
Download citation
DOI: https://doi.org/10.1007/978-3-319-08618-7_10
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-08617-0
Online ISBN: 978-3-319-08618-7
eBook Packages: Computer ScienceComputer Science (R0)