Abstract
We propose an improved method for employees to identify and rank images of desirable middle managers at an organization. In many companies, despite many discussions of leader images, it is difficult to find differences between the images of each individual. So far, the literature on leaders has not answered these questions. Here we apply the persona technique to clarify these recognition differences. The persona technique came from the computer software user-interface design field and then spread to the product-development field. The proposed method works by (1) setting persona characters with various attributes, (2) assigning the attribute values with the orthogonal design technique, (3) designing questionnaires, (4) obtaining questionnaire results about personas from the subjects, and (5) evaluating the data recorded on respondent questionnaires. Using a large-scale Web survey, we found that the persona technique is superior to conventional questionnaires.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Bennis, W.: On Becoming a Leader. Basic Books, New York (1989)
Tichy, N.M.: The Leadership Engine: How Winning Companies Build Leaders at Every Level. Harper Business, New York (1997)
Cooper, A.: The Inmates are Running the Asylum: Why High Tech Products Drive us Crazy and How to Restore the Sanity. Macmillan, Indiana (1999)
Grudin, J., Pruitt, J.: Personas, participatory design, and product development: an infrastructure for engagement. In: Proceedings of the PDC 2002, pp. 144–161 (2002)
Pruitt, J., Adlin, T.: The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies). Morgan Kaufmann, San Francisco (2006)
Sasaki, Y., Yoshikawa, A., Terano, T.: Identifying and evaluating next ICT leaders of a company - a competency oriented approach. In: Advances in Education Research, 2012 2nd International Conference on Education and Education Management (EEM2012), Information Engineering Research Institute, pp. 282–288 (2012)
Kunigami, M., Terano, T.: Experiments based management and administrative science - a manifesto. In: Proceedings of General Conference on Emerging Arts of Research on Management and Administration (GEAR2012) (2012)
Uchida, H., Orita, A., Kunigami, M., Yoshikawa, A., Terano, T.: Persona conjoint method: measuring learners’ latent understandings and the effect of stereotypes in complex business situations. In: Grace Hopper Celebration of Women in Computing (GHC2012), The Anita Borg Institute For Women And Technology (2012)
Viitala, R.: Towards knowledge leadership. Leadersh. Organ. Dev. J. 25(6), 528–544 (2004)
Cohen, J.: Statistical Power Analysis for the Behavioral Science, 2nd edn. Routledge Academic, New York (1988)
McClelland, D.C.: Testing for competence rather than for intelligence. Am. Psychol. 28, 1–14 (1973)
Spencer, S.M., Spencer, L.M.: Competence at Work: Models for Superior Performance: A Model for Superior Performance. Wiley, New York (1993)
Sasaki, Y., Kunigami, M., Yoshikawa, A., Terano, T.: Uncovering hidden characteristics of your bisiness leaders. In: The 8th International Conference on Knowledge Management in Organization (KMO2013), Springer Proceedings in Complexity (2014)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2014 Springer International Publishing Switzerland
About this paper
Cite this paper
Sasaki, Y., Kunigami, M., Yoshikawa, A., Terano, T. (2014). Identifying the Images of Desirable Middle Managers: Persona Design Method for Evaluating Business Competencies. In: Uden, L., Fuenzaliza Oshee, D., Ting, IH., Liberona, D. (eds) Knowledge Management in Organizations. KMO 2014. Lecture Notes in Business Information Processing, vol 185. Springer, Cham. https://doi.org/10.1007/978-3-319-08618-7_28
Download citation
DOI: https://doi.org/10.1007/978-3-319-08618-7_28
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-08617-0
Online ISBN: 978-3-319-08618-7
eBook Packages: Computer ScienceComputer Science (R0)