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Understanding Students’ Continuance Intention toward Social Networking e-Learning

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Hybrid Learning. Theory and Practice (ICHL 2014)

Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 8595))

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Abstract

With the rapid development of internet technologies, social networking e-learning has become increasingly popular that supports collaboration and sharing between students for them to solve daily learning problems. However, some students may not continually keep this practice due to some reasons. With the considering of expectation-value theory, this study tries to study students’ continuance intention toward social networking e-learning by extending the UTAUT model with a critical psychological factor “perceived value”. A Partial Least Squares (PLS) analysis is used to analyze the data collected from 240 students in Macau. The results of this study indicate that perceived value is an important factor followed by social influence that influence the continuance intention toward social networking e-learning. This study contributes a research model for the study of technology acceptance continuance in educational contexts and provides recommendations for educators to formulate their strategies to motivate students for collaborative learning through social networking e-learning.

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Author information

Authors and Affiliations

  1. International Graduate School of Business, University of South Australia, Australia

    Ivan K. W. Lai

  2. Department of Computer Science, City Unviersity of Hong Kong, Hong Kong

    Donny C. F. Lai

Authors
  1. Ivan K. W. Lai
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  2. Donny C. F. Lai
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Editor information

Editors and Affiliations

  1. Open University of Hong Kong, Hong Kong

    Simon K. S. Cheung

  2. City University of Hong Kong, Hong Kong

    Joseph Fong  & Lam For Kwok  & 

  3. East China Normal University, Shanghai, China

    Jiping Zhang

  4. Caritas Institute of Higher Education, Hong Kong, SAR, China

    Reggie Kwan

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© 2014 Springer International Publishing Switzerland

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Lai, I.K.W., Lai, D.C.F. (2014). Understanding Students’ Continuance Intention toward Social Networking e-Learning. In: Cheung, S.K.S., Fong, J., Zhang, J., Kwan, R., Kwok, L.F. (eds) Hybrid Learning. Theory and Practice. ICHL 2014. Lecture Notes in Computer Science, vol 8595. Springer, Cham. https://doi.org/10.1007/978-3-319-08961-4_17

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  • DOI: https://doi.org/10.1007/978-3-319-08961-4_17

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-08960-7

  • Online ISBN: 978-3-319-08961-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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