Abstract
Based on the importance of SoCoMo marketing, this study investigates consumers’ activities and the usefulness of social media on smartphones when deciding on a restaurant. More importantly, this research takes into account the three stages of consumption (pre-, during, and post purchasing) separately to understand the heterogeneity in the usage of social media, and considered a situational factor (types of restaurant visited) to identify different functions of social media according to different decision tasks. In order to highlight the “authenticity” of the findings, the ground theory approach was conducted to address the goal of identifying themes based on the descriptions created by the respondents. Thus, this study provides a foundation for the understanding of consumers’ restaurant decision-making behaviour in advanced information technology, and offers practical implications for marketers to develop effective social media marketing.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Alonso, A. D., O’Neill, M., Yi, L., & O’Shea, M. (2013). Factors driving consumer restaurant choice: An exploratory study from the Southeastern United States. Journal of Hospitality Marketing & Management, 22(5), 547–567.
Auty, S. (1992). Consumer choice and segmentation in the restaurant industry. The Service Industries Journal, 12, 324–339.
Barnes, S. J., & Scornavacca, E. (2004). Mobile marketing: The role of permission and acceptance. International Journal of Mobile Communications, 2(2), 128–139.
Buchtal, K. (2006). Growing up. Restaurants and Institutions, 116(10), 67–70.
Buhalis, D., & Foerste, M. K. (2014). SoCoMo marketing for travel and tourism. Information and Communication Technologies in Tourism, 2014, 175–185.
Choi, J. G., Lee, B. W., & Mok, J. W. (2010). An experiment on psychological gaze motion: A re-examination of item selection behavior of restaurant customers. Journal of Global Business & Technology, 6(1), 68–79.
Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49(10), 1407–1424.
Fink, A. (2002). How to ask survey questions (Vol. 4). London: Sage.
Fu, Y. Y., & Parks, S. C. (2001). The relationship between restaurant service quality and consumer loyalty among the elderly. Journal of Hospitality & Tourism Research, 25(3), 320–326.
Gregory, S., & Kim, J. (2004). Restaurant choice: The role of information. Journal of Foodservice Business Research, 7(1), 81–95.
Gretzel, U., Fesenmaier, D. R., & O’Leary, J. T. (2006). The transformation of consumer behaviour. In D. Buhalis & C. Costa (Eds.), Tourism business Frontiers: Consumers, products and industry (pp. 9–18). Burlington, MA: Elsevier.
Harrington, R. J., Ottenbacher, M. C., & Kendall, K. W. (2011). Fine-dining restaurant selection: Direct and moderating effects of customer attributes. Journal of Foodservice Business Research, 14(3), 272–289.
Hycner, R. H. (1985). Some guidelines for the phenomenological analysis of interview data. Human Studies, 8(3), 279–303.
Kim, E. J., & Geistfeld, L. V. (2003). Consumers’ restaurant choice behavior and the impact of socio-economic and demographic factors. Journal of Foodservice Business Research, 6(1), 3–24.
Kivela, J., Inbakaran, R., & Reece, J. (2000). Consumer research in the restaurant environment part 3: Analysis, findings and conclusions. International Journal of Contemporary Hospitality Management, 12(1), 13–30.
Labrecque, J., & Ricard, L. (2001). Children’s influence on family decision-making: A restaurant study. Journal of Business Research, 54(2), 173–176.
Lamsfus, C., Xiang, Z., Alzua-Sorzabal, A., & Martín, D. (2013). Conceptualizing context in an intelligent mobile environment in travel and tourism (pp. 1–11). Berlin: Springer.
Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1–2), 3–22.
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. New York, NY: Sage.
Miguéns, J., Baggio, R., & Costa, C. (2008). Social media and tourism destinations: TripAdvisor case study. Aveiro: Advances in Tourism Research.
Namkung, Y., & Jang, S. (2007). Does food quality really matter in restaurants? Its impact on customer satisfaction and behavioral intentions. Journal of Hospitality & Tourism Research, 31(3), 387–409.
Nielsen. (2013). Mobile search moments: Understanding how mobile drive conversions. August 22, 2014. http://www.thinkwithgoogle.com/research-studies/creating-moments-that-matter.html
O’Connor, P., & Murphy, J. (2004). Research on information technology in the hospitality industry. International Journal of Hospitality Management, 23(5), 473–484.
Park, S., & Fesenmaier, D. R. (2014). Travel decision flexibility. Tourism Analysis, 19(1), 35–49.
Smith, D., Menon, S., & Sivakumar, K. (2005). Online peer and editorial recommendations, trust, and choice in virtual markets. Journal of Interactive Marketing, 19(3), 15–37.
Sparks, B., Bowen, J., & Klag, S. (2003). Restaurants and the tourist market. International Journal of Contemporary Hospitality Management, 15(1), 6–13.
Strauss, A. L., & Corbin, J. M. (1990). Basics of qualitative research: Grounded theory procedures and techniques. Newbury Park, CA: Sage.
Tussyadiah, I. P. (2012). A concept of location-based social network marketing. Journal of Travel & Tourism Marketing, 29(3), 205–220.
UK Tourism Statistics. (2013). August 22, 2014. http://www.abpco.org/wp-content/uploads/2013/03/Tourism-Alliance-UK-Tourism-Statistics-2013.pdf
Wang, Y., & Fesenmaier, D. R. (2004). Modeling participation in an online travel community. Journal of Travel Research, 42(3), 261–270.
Wang, D., Xiang, Z., & Fesenmaier, D. R. (2014). Smartphone use in everyday life and travel. Journal of Travel Research, 1–12.
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.
Zalatan, A. (1998). Wives involvement in tourism decision processes. Annals of Tourism Research, 25(4), 890–903.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Hwang, J., Park, S. (2015). Social Media on Smartphones for Restaurant Decision-Making Process. In: Tussyadiah, I., Inversini, A. (eds) Information and Communication Technologies in Tourism 2015. Springer, Cham. https://doi.org/10.1007/978-3-319-14343-9_20
Download citation
DOI: https://doi.org/10.1007/978-3-319-14343-9_20
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-14342-2
Online ISBN: 978-3-319-14343-9
eBook Packages: Business and EconomicsBusiness and Management (R0)