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The Social Impact of Events in Social Media Conversation

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Information and Communication Technologies in Tourism 2015

Abstract

Events often support social causes. In addition to altruistic reasons, this association may bring also commercial benefits. However, to date, it is not entirely clear the extent to which event stakeholders engage in socially related discussions, making it difficult to evaluate the degree to which events act as a platform for social awareness. Using archived online narratives from Twitter.com, this study seeks to examine the extent to which event stakeholders engage in discussions of social causes. Results show that there is a scarce interest in socially motivated discussion by events attendees on social media.

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Author information

Authors and Affiliations

  1. School of Tourism, Bournemouth University, Poole, UK

    Alessandro Inversini, Rogan Sage, Nigel Williams & Dimitrios Buhalis

Authors
  1. Alessandro Inversini
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  2. Rogan Sage
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  3. Nigel Williams
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  4. Dimitrios Buhalis
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Corresponding author

Correspondence to Alessandro Inversini .

Editor information

Editors and Affiliations

  1. School of Hospitality Business Management, Carson College of Business, Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

  2. Faculty of Management, Bournemouth University, Poole, Dorset, United Kingdom

    Alessandro Inversini

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Inversini, A., Sage, R., Williams, N., Buhalis, D. (2015). The Social Impact of Events in Social Media Conversation. In: Tussyadiah, I., Inversini, A. (eds) Information and Communication Technologies in Tourism 2015. Springer, Cham. https://doi.org/10.1007/978-3-319-14343-9_21

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