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Information and Communication Technologies in Tourism 2015 pp 651–663Cite as

How Effective Are Asian Hotels in Communicating CSR Efforts Through the Property Websites? The Case of Hong Kong

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Abstract

Among the areas in the field of hospitality, web-based CSR communication has been rarely investigated. Prior studies have identified various CSR content provided on hotel websites, but have not evaluated web-based CSR communication performance based on usability factors and interactive elements. Moreover, existing research focused more on Western-based hospitality organizations. Prior studies on Asian hotel industry have been minimal. This study was conducted to evaluate the web-based CSR communication practice in the Hong Kong hotel industry, and proposed a modified ICTR’s website evaluation model to evaluate the Hong Kong hotel industry’s web-based CSR communication performance. Results show that communicating CSR effort through the property website was not a popular practice among Hong Kong hotels and that international and local hotels tend to communicate CSR efforts through social media sites rather than through hotel websites. Most hotels in Hong Kong have poor overall performance in communicating CSR efforts through the property websites, especially the “Communication function” dimension, indicating that hotels in Hong Kong were not effectively communicating CSR efforts through the property websites.

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Acknowledgement

This study was partly supported by a research grant funded by the Hong Kong Polytechnic University (1-ZV77).

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Authors and Affiliations

  1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China

    Elise Wong, Rosanna Leung & Rob Law

Authors
  1. Elise Wong
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  2. Rosanna Leung
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  3. Rob Law
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Corresponding author

Correspondence to Elise Wong .

Editor information

Editors and Affiliations

  1. School of Hospitality Business Management, Carson College of Business, Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

  2. Faculty of Management, Bournemouth University, Poole, Dorset, United Kingdom

    Alessandro Inversini

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Wong, E., Leung, R., Law, R. (2015). How Effective Are Asian Hotels in Communicating CSR Efforts Through the Property Websites? The Case of Hong Kong. In: Tussyadiah, I., Inversini, A. (eds) Information and Communication Technologies in Tourism 2015. Springer, Cham. https://doi.org/10.1007/978-3-319-14343-9_47

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