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How to Encourage the Use of Public Transport? A Multiservice Approach Based on Mobile Technologies

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Exploring Services Science (IESS 2015)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 201))

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Abstract

It is crucial to promote the use of cleaner transport modes, and new technologies are key to achieve this goal. Most mobile-based solutions are focused on services related with the journey itself (mobile ticketing, real-time traffic information and trip planners). Adopting a holistic point of view, and considering every trip has a purpose (work, school, shopping and entertainment), a new service approach is considered. This paper presents a multiservice approach that links city services and public transport to encourage the use of sustainable transport modes. This multiservice approach is based on mobile technologies, which are a unique channel of interaction between service providers and customers. The conceptual model of this approach is materialized in a concrete example. This multiservice approach may represent a step towards a sustainable mobility, while improving the image and efficiency of Public Transport Operators (PTOs), boosting local businesses loyalty and sales and bringing convenience, better service quality and monetary savings to customers.

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Author information

Authors and Affiliations

  1. Universidade do Porto – Faculdade de Engenharia, Rua Dr. Roberto Frias, 4200-465, Porto, Portugal

    Marta Campos Ferreira & Teresa Galvão Dias

Authors
  1. Marta Campos Ferreira
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  2. Teresa Galvão Dias
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Corresponding author

Correspondence to Marta Campos Ferreira .

Editor information

Editors and Affiliations

  1. University of Porto, Porto, Portugal

    Henriqueta Nóvoa

  2. Politehnica University of Bucharest, Bucharest, Romania

    Monica Drăgoicea

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Ferreira, M.C., Dias, T.G. (2015). How to Encourage the Use of Public Transport? A Multiservice Approach Based on Mobile Technologies. In: Nóvoa, H., Drăgoicea, M. (eds) Exploring Services Science. IESS 2015. Lecture Notes in Business Information Processing, vol 201. Springer, Cham. https://doi.org/10.1007/978-3-319-14980-6_25

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  • DOI: https://doi.org/10.1007/978-3-319-14980-6_25

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-14979-0

  • Online ISBN: 978-3-319-14980-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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