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Analysis of E-Commerce User Behavior of Indonesian Students: A Preliminary Study of Adaptive E-Commerce

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Computational Intelligence and Efficiency in Engineering Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 595))

Abstract

Website design is one of several critical factors for the acceptance and success of an e-commerce website. A good website design influences users satisfaction and intention to use the website. This study provides guidance to develop personalized e-commerce for Indonesian students with a method recommended by users and to investigate the characteristics of Indonesian students in using e-commerce. This study used a qualitative method to analyze three components of web design i.e. information, navigation, and visual designs. Data collection was performed using a deep interview technique on Indonesians students who have been familiar with online transactions. The interpretation of qualitative data showed that Indonesian students preferred navigation and information designs to visual design. In particular, Indonesian students preferred a simple layout, easy to use navigation, and trustworthy information that promotes consumers trust.

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Acknowledgments

We thanks to Universitas Teknologi Yogyakarta especially the students of faculty of information technology and business, Universitas Islam Negeri Sunan Kalijaga, Universitas Negeri Yogyakarta for their contributions to the present study. Their participation in the present study was appreciated.

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Authors and Affiliations

  1. Department of Electrical Engineering and Information Technology, Universitas Gadjah Mada, Jl. Grafika No. 2, Yogyakarta, 55281, Indonesia

    Rianto, Lukito Edi Nugroho & P. Insap Santosa

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  1. Rianto
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  2. Lukito Edi Nugroho
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  3. P. Insap Santosa
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Correspondence to Rianto .

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Editors and Affiliations

  1. Warsaw University of Technology, Warsaw, Poland

    Grzegorz Borowik

  2. University of Technology, Sydney, New South Wales, Australia

    Zenon Chaczko

  3. University of Applied Sciences Upper Austria, Hagenberg, Austria

    Witold Jacak

  4. Warsaw University of Technology, Warsaw, Poland

    Tadeusz Łuba

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Rianto, Nugroho, L.E., Santosa, P.I. (2015). Analysis of E-Commerce User Behavior of Indonesian Students: A Preliminary Study of Adaptive E-Commerce. In: Borowik, G., Chaczko, Z., Jacak, W., Łuba, T. (eds) Computational Intelligence and Efficiency in Engineering Systems. Studies in Computational Intelligence, vol 595. Springer, Cham. https://doi.org/10.1007/978-3-319-15720-7_26

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  • DOI: https://doi.org/10.1007/978-3-319-15720-7_26

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-15719-1

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