Abstract
We (Sandia National Laboratories is a multi-program laboratory managed and operated by Sandia Corporation, a wholly owned subsidiary of Lockheed Martin Corporation, for the U.S. Department of Energys National Nuclear Security Administration under contract DE-AC04-94AL85000. This document has technical report number: SAND2013-9802C.) study the effects of agenda setting on attitude diffusion using the “Multi-Agent, Multi-Attitude Framework” (MAMA). MAMA captures the interaction between attitudes (through cognitive consistency effects) and interpersonal interaction. Agenda setting is when media’s focus on certain stories increases their importance in the minds of the viewers. Using the MAMA model, we show that agenda setting plus strategic choice of seed nodes minimizes diffusion time.
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Lakkaraju, K. (2015). A Preliminary Model of Media Influence on Attitude Diffusion. In: Agarwal, N., Xu, K., Osgood, N. (eds) Social Computing, Behavioral-Cultural Modeling, and Prediction. SBP 2015. Lecture Notes in Computer Science(), vol 9021. Springer, Cham. https://doi.org/10.1007/978-3-319-16268-3_38
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DOI: https://doi.org/10.1007/978-3-319-16268-3_38
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