Synonyms
Definition
Integrated with GPS-enabled smart mobile devices, mobile geographic information system (GIS) involves location-based services (LBS) to provide richer spatial information and serve as an excellent analytical tool for business analytics. Location intelligence is very significant for many aspects of retail business, such as market analysis, store location selection, marketing or advertising, distribution, delivery, and facilities management. Mobile GIS offers retailers and marketers a better solution to integrate and visualize the geographic intelligence and enhance effectiveness, efficiency, and decision-making in these processes.
Historical Background
As the number of mobile devices, such as smart phones and tablets that are GPS enabled, drastically increased in the last decade, more and more geographic or spatial data is generated and collected. With this increase in the availability of large amount of geospatial...
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Yang, J. (2017). Mobile GIS Solutions for Retail and Advertising. In: Shekhar, S., Xiong, H., Zhou, X. (eds) Encyclopedia of GIS. Springer, Cham. https://doi.org/10.1007/978-3-319-17885-1_1585
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DOI: https://doi.org/10.1007/978-3-319-17885-1_1585
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Publisher Name: Springer, Cham
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