Abstract
Management education has entered into a seminal period, which is being driven by globalization, demographics, new learning technologies, soaring tuitions, and unprecedented economic uncertainty. The approach being adopted in a growing number of business schools is to engage faculty and students in a virtual online and hybrid-based learning experience. Specifically, this new paradigm fundamentally alters the three pillars of traditional instruction — fixed time, fixed location, and fixed learning pace — with a more flexible, customized, and mobile learning environment. The primary goal of this article is to highlight how the online and hybrid paradigms can significantly improve student learning opportunities and outcomes in business education.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ahmed, H.: Hybrid e-learning acceptance model: learner perceptions. Decis. Sci. J. Innovative Educ. 8(2), 313–346 (2010)
Arbaugh, J.: What might online delivery teach us about blended management education? Prior perspectives and future directions. J. Manage. Educ. 38(6), 784–817 (2014)
Asarta, C., Schmidt, J.: Access patterns of online materials in a blended course. Decis. Sci. J. Innovative Educ. 11(1), 107–123 (2013)
Bienkowski, M., Feng, M., Means, B.: Enhancing teaching and learning through educational data mining and learning analytics: An issue brief. U.S. Department of Education (2012)
Blanco, A., et al.: Integrating adaptive games in student centered virtual learning environments. Int. J. Distant Educ. Technol. 8(3), 1–15 (2010)
Brune, R., Iannarelli, J.: Globalization of management education. J. Teach. Int. Bus. 22, 232–242 (2011)
Chou, A., Chou, D.: Course management systems and blended learning: an innovative learning approach. Decis. Sci. J. Innovative Educ. 9(3), 463–484 (2011)
Drysdale, J., et al.: An analysis of research trends in dissertations and theses studying blended learning. Internet High. Educ. 17, 90–100 (2013)
Hemabala, J., Suresh, E.: The frame work design of mobile learning management system. Int. J. Comput. Inf. Technol. 1(2), 179–184 (2012)
Hostager, T.: Online learning resources do make a difference: mediating effects of resource utilization on course grades. J. Educ. Bus. 89(6), 324–332 (2014)
Liu, X., et al.: Exploring four dimensions of online instructor roles: a program level case study. In: American Education and Communication Technology International Conference, Orlando (2005)
Moran, M., Seaman, J., Tinti-Kane, H.: How Today’s Higher Education Faculty Use Social Media. Pearson Learning Solutions and the Babson Survey Research Group, Boston (2012)
Puzziferro, M., Shelton, K.: Supporting online faculty–revisiting the seven principles (a few years later). Online J. Distance Learn. Adm. 12(3) (2009)
Rau, B., Arbaugh, J.: A study of disciplinary, structural, and behavioral effects on course outcomes in online MBA courses. Decis. Sci. J. Innovative Educ. 5(1), 65–95 (2007)
Ross, D., Rosenbloom, A.: Reflections on building and teaching an undergraduate strategic management course in a blended format. J. Manage. Educ. 35, 351–376 (2011)
Rubin, R., Dierdorff, E.: Building a better MBA: from a decade of critique toward a decennium of creation. Acad. Manage. Learn. Educ. 12(1), 125–141 (2013)
Seaman, J., Tinti-Kane, H.: Social Media for Teaching and Learning. Babson Survey Research Group, Wellesley (2013)
Shank, P.: Designing good online learning activities–what media should i use? Online Classr., 4–8 (2012)
Taylor, P., et al.: Millennials in Adulthood: Detached from Institutions – Networked with Friends. Pew Research Center, Washington, D.C. (2014)
Tess, P.: The role of social media in higher education classes (real and virtual) – a literature review. Comput. Hum. Behav. 29(5), A60 (2013)
van der Merwe, A.: Can online learning boost academic performance? A microeconomics study. Int. Bus. Econ. Res. J. 10(8), 45–55 (2011)
Waha, B., Davis, K.: University students’ perspective on blended learning. J. High. Educ. Policy Manage. 36(2), 172–182 (2014)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Hall, O., Ko, K., Emrich, R., Lu, Y. (2015). The Expanding Online Learning Universe: Applications to Business Education. In: Cheung, S., Kwok, Lf., Yang, H., Fong, J., Kwan, R. (eds) Hybrid Learning: Innovation in Educational Practices. ICHL 2015. Lecture Notes in Computer Science(), vol 9167. Springer, Cham. https://doi.org/10.1007/978-3-319-20621-9_17
Download citation
DOI: https://doi.org/10.1007/978-3-319-20621-9_17
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-20620-2
Online ISBN: 978-3-319-20621-9
eBook Packages: Computer ScienceComputer Science (R0)