Abstract
The study on influence modeling is to understand the information diffusion and word-of-mouth marketing. In this paper, based on Three Degrees of Influence theory, we propose a suitable diffusion model named Three Steps Cascade Model (TSCM) to simulate online social network information diffusion process. We focus on the influence maximization problem under TSCM and devise an efficient algorithm to solve this problem. The experiment results on real-networks show the robustness and utility of our approach.
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Qin, Y., Ma, J., Gao, S. (2015). Efficient Influence Maximization Based on Three Degrees of Influence Theory. In: Dong, X., Yu, X., Li, J., Sun, Y. (eds) Web-Age Information Management. WAIM 2015. Lecture Notes in Computer Science(), vol 9098. Springer, Cham. https://doi.org/10.1007/978-3-319-21042-1_42
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DOI: https://doi.org/10.1007/978-3-319-21042-1_42
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