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Green Marketing and Sustainable Development: A Statistical Survey on Ikea Customers’ Perception

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Computational Science and Its Applications -- ICCSA 2015 (ICCSA 2015)

Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 9157))

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Abstract

The definition and adoption of practices “sustainable” at economic, social and environmental level, is an important tool to respond to multiple pressures from different stakeholders operating at multiple levels (local, national and supranational). The idea of sustainability implies a crucial change in the relationship between the company and the community (understood in a more or less wide) belongs to. In order to assess whether the adoption of a socially responsible conduct has a positive impact on turnover of manufacturing enterprises, this works refers to the multinational IKEA, among those working in the field of furniture.

The contribution is the result of joint reflections by the authors, with the following contributions attributed to P. Passaro (chapters 1,2), to P. Perchinunno (chapter 4), to D. A. Schirone (chapters 3, 5).

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Author information

Authors and Affiliations

  1. DISAG, University of Bari, Via C. Rosalba 53, 70100, Bari, Italy

    Pierlugi Passaro & Paola Perchinunno

  2. Law Department, University of Bari, P.zza Umberto I, 70121, Bari, Italy

    Dario Antonio Schirone

Authors
  1. Pierlugi Passaro
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  2. Paola Perchinunno
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  3. Dario Antonio Schirone
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Corresponding author

Correspondence to Paola Perchinunno .

Editor information

Editors and Affiliations

  1. University of Perugia, Perugia, Italy

    Osvaldo Gervasi

  2. University of Basilicata, Potenza, Italy

    Beniamino Murgante

  3. Covenant University, Canaanland, Nigeria

    Sanjay Misra

  4. University of Calgary, Calgary, Alberta, Canada

    Marina L. Gavrilova

  5. University of Minho, Braga, Portugal

    Ana Maria Alves Coutinho Rocha

  6. Polytechnic University, Bari, Italy

    Carmelo Torre

  7. Monash University, Clayton, Victoria, Australia

    David Taniar

  8. Kyushu Sangyo University, Fukuoka, Japan

    Bernady O. Apduhan

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Passaro, P., Perchinunno, P., Schirone, D.A. (2015). Green Marketing and Sustainable Development: A Statistical Survey on Ikea Customers’ Perception. In: Gervasi, O., et al. Computational Science and Its Applications -- ICCSA 2015. ICCSA 2015. Lecture Notes in Computer Science(), vol 9157. Springer, Cham. https://doi.org/10.1007/978-3-319-21470-2_10

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  • DOI: https://doi.org/10.1007/978-3-319-21470-2_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-21469-6

  • Online ISBN: 978-3-319-21470-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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