Abstract
Automobile industry like many other industries is rapidly moving toward mass customization. However, the phenomena of mass customization did not prove to be fruitful for all the companies that adopted it. Success of this mass customization depends upon supply chain management along with proper strategies. There is no proper model for automobile industry yet that explains the optimal level or extent to which different strategies should be applied with proper supply chain. This study will try to bring out this gap by doing the case study of leading German mass customized automobile companies.
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Khan, A., Haasis, HD. (2016). Supply Chain Management of Mass Customized Products: Analysis Through Automobile Industry. In: Kotzab, H., Pannek, J., Thoben, KD. (eds) Dynamics in Logistics. Lecture Notes in Logistics. Springer, Cham. https://doi.org/10.1007/978-3-319-23512-7_60
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DOI: https://doi.org/10.1007/978-3-319-23512-7_60
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Online ISBN: 978-3-319-23512-7
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