Abstract
Business strategies are intended to guide a company across the mine fields of competitive markets through the fulfilment of strategic objectives. The design of a business strategy generally considers a SWOT operating context consisting of inherent Strengths (S) and Weaknesses (W) of a company, as well as external Opportunities (O) and potential Threats (T) that the company may be facing. Given an ever-changing and uncertain environment, it is important to continuously maintain an updated view of the operating context, in order to determine whether the current strategy is adequate. However, traditional SWOT analysis only provides support for the initial design of business strategy, as opposed to on-going analysis as new, unexpected factors appear and disappear. This paper proposes a systematic analysis for business strategy founded on models of strategic goals and stress test scenarios. Our proposal allows us to improve decision making by (i) supporting continuous scenario analysis based on current and future context and, (ii) identifying and comparing strategic alternatives and courses of action that would lead to better results.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Amyot, D.: Introduction to the user requirements notation: learning by example. Comput. Netw. 42(3), 285–301 (2003)
Duinker, P.N., Greig, L.A.: Scenario analysis in environmental impact assessment: improving explorations of the future. Environ. Impact Assess. Rev. 27(3), 206–219 (2007)
Dyson, R.G.: Strategic development and swot analysis at the university of warwick. Eur. J. Oper. Res. 152(3), 631–640 (2004)
Giorgini, P., Mylopoulos, J., Nicchiarelli, E., Sebastiani, R.: Formal reasoning techniques for goal models. In: Spaccapietra, S., March, S., Aberer, K. (eds.) Journal on Data Semantics I. LNCS, vol. 2800, pp. 1–20. Springer, Heidelberg (2003)
Hill, T., Westbrook, R.: Swot analysis: it’s time for a product recall. Long Range Plan. 30(1), 46–52 (1997)
Horkoff, J., Barone, D., Jiang, L., Yu, E., Amyot, D., Borgida, A., Mylopoulos, J.: Strategic business modeling: representation and reasoning. Softw. Syst. Model. 13(3), 1015–1041 (2014)
Horkoff, J., Yu, E.: Finding solutions in goal models: an interactive backward reasoning approach. In: Parsons, J., Saeki, M., Shoval, P., Woo, C., Wand, Y. (eds.) ER 2010. LNCS, vol. 6412, pp. 59–75. Springer, Heidelberg (2010)
Howard, R.A., Matheson, J.E.: Influence diagrams. Decis. Anal. 2(3), 127–143 (2005)
Kurttila, M., Pesonen, M., Kangas, J., Kajanus, M.: Utilizing the analytic hierarchy process (AHP) in SWOT analysisa hybrid method and its application to a forest-certification case. Forest Policy Econ. 1(1), 41–52 (2000)
Maté, A., Trujillo, J., Mylopoulos, J.: Conceptualizing and specifying key performance indicators in business strategy models. In: Atzeni, P., Cheung, D., Ram, S. (eds.) ER 2012 Main Conference 2012. LNCS, vol. 7532, pp. 282–291. Springer, Heidelberg (2012)
Object Management Group: Business Motivation Model (BMM) 1.2 (2014). http://www.omg.org/spec/BMM/1.2
Porter, M.E.: The five competitive forces that shape strategy. Harvard Bus. Rev. 86(1), 25–40 (2008)
Postma, T.J., Liebl, F.: How to improve scenario analysis as a strategic management tool? Technol. Forecast. Soc. Change 72(2), 161–173 (2005)
Schoemaker, P.J., van der Heijden, C.A.: Integrating scenarios into strategic planning at royal dutch/shell. Plann. Rev. 20(3), 41–46 (1992)
Yu, E., Giorgini, P., Maiden, N., Mylopoulos, J. (eds.): Social Modeling for Requirements Engineering. Mit Press, Cambridge (2011)
Yüksel, İ., Dagdeviren, M.: Using the analytic network process (ANP) in a SWOT analysis-a case study for a textile firm. Inf. Sci. 177(16), 3364–3382 (2007)
Zoumpatianos, K., Palpanas, T., Mylopoulos, J.: Strategic management for real-time business intelligence. In: Castellanos, M., Dayal, U., Rundensteiner, E.A. (eds.) BIRTE 2012. LNBIP, vol. 154, pp. 118–128. Springer, Heidelberg (2013)
Zoumpatianos, K., Palpanas, T., Mylopoulos, J., Maté, A., Trujillo, J.: Monitoring and diagnosing indicators for business analytics. In: CASCON 2013, pp. 177–191. IBM Corporation (2013)
Acknowledgments
This work has been partially supported by the GEODAS-BI (TIN2012-37493-C03-03), and by the European Research Council (ERC) through advanced grant 267856, titled “Lucretius: Foundations for Software Evolution” (04/2011/2016) http://www.lucretius.eu. Alejandro Maté is funded by the Generalitat Valenciana (APOSTD/2014/064). Special thanks to Elda Paja for insightful discussions during the development of this work.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Maté, A., Trujillo, J., Mylopoulos, J. (2015). Stress Testing Strategic Goals with SWOT Analysis. In: Johannesson, P., Lee, M., Liddle, S., Opdahl, A., Pastor López, Ó. (eds) Conceptual Modeling. ER 2015. Lecture Notes in Computer Science(), vol 9381. Springer, Cham. https://doi.org/10.1007/978-3-319-25264-3_5
Download citation
DOI: https://doi.org/10.1007/978-3-319-25264-3_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-25263-6
Online ISBN: 978-3-319-25264-3
eBook Packages: Computer ScienceComputer Science (R0)