Skip to main content

Social Approach for Context Analysis: Modelling and Predicting Social Network Evolution Using Homophily

  • Conference paper
  • First Online:
Modeling and Using Context (CONTEXT 2015)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 9405))

Abstract

Understanding the user’s context is important for mobile applications to provide personalized services. Such context is typically based on the user’s own information. In this paper, we show how social network analysis and the study of the individual in a social network can provide meaningful contextual information. According to the phenomenon of homophily, similar users tend to be connected more frequently than dissimilar. We model homophily in social networks over time. Such models strengthen context inference algorithms, which helps determine future status of the user, resulting in prediction accuracy improvements of up to 118 % with respect to a naïve classifier.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. O’Reilly, T.: What is web 2.0: design patterns and business models for the next generation of software. Social Science Research Network, Rochester, NY (2007)

    Google Scholar 

  2. Rao, B., Minakakis, L.: Evolution of mobile location-based services. Commun. ACM 46, 61–65 (2003)

    Article  Google Scholar 

  3. Belov, N., Patti, J., Pawlowski, A.: GeoFuse: context-aware spatiotemporal social network visualization. In: Proceedings of the 13th International Conference on Human Computer Interaction (2011)

    Google Scholar 

  4. McPherson, M., Smith-Lovin, L., Cook, J.M.: Birds of a feather: homophily in social networks. Annual Rev. Soc. 27, 415–444 (2001)

    Article  Google Scholar 

  5. Mislove, A., Viswanath, B., Gummadi, K.P., Druschel, P.: You are who you know: inferring user profiles in online social networks. In: Proceedings of the Third ACM International Conference on Web Search and Data Mining, pp. 251–260, USA (2010)

    Google Scholar 

  6. Tang, J., Gao, H., Hu, X., Liu, H.: Exploiting homophily effect for trust prediction. In: Proceedings of the Sixth ACM International Conference on Web Search and Data Mining, pp. 53–62. ACM, New York, NY, USA (2013)

    Google Scholar 

  7. Scripps, J., Tan, P.-N., Esfahanian, A.-H.: Measuring the effects of preprocessing decisions and network forces in dynamic network analysis. In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 747–756. ACM, New York, NY, USA (2009)

    Google Scholar 

  8. Rivero-Rodriguez, A., Pileggi, P., Nykänen, O.: An initial homophily indicator to reinforce context-aware semantic computing. International Conference on Computational Intelligence, Communications and Networks (CICSyN) (2015, to be published)

    Google Scholar 

  9. Bell, S., McDiarmid, A., Irvine, J.: Nodobo: mobile phone as a software sensor for social network research. In: 2011 IEEE 73rd Vehicular Technology Conference (VTC Spring), pp. 1–5 (2011)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Alejandro Rivero-Rodriguez .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this paper

Cite this paper

Rivero-Rodriguez, A., Pileggi, P., Nykänen, O. (2015). Social Approach for Context Analysis: Modelling and Predicting Social Network Evolution Using Homophily. In: Christiansen, H., Stojanovic, I., Papadopoulos, G. (eds) Modeling and Using Context. CONTEXT 2015. Lecture Notes in Computer Science(), vol 9405. Springer, Cham. https://doi.org/10.1007/978-3-319-25591-0_41

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-25591-0_41

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-25590-3

  • Online ISBN: 978-3-319-25591-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics