Abstract
Currently dashboards are the preferred tool across organizations to monitor business performance. Dashboards are often composed by different data visualization techniques, amongst which Key Performance Indicators (KPIs) play a crucial role in facilitating quick and precise information by comparing current performance against a target required to fulfill business objectives. It is however the case that not always KPIs are well known, and sometimes it is difficult to find an adequate KPI to associate with each business objective. On the other hand, data mining techniques are often used for forecasting trends and visualizing data correlations. In this paper, we present a novel approach to combine these two aspects in order to drive data mining techniques into obtaining specific KPIs for business objectives in a semi-automatic way. The main benefit of our approach, is that organizations do not need to rely on existing KPI lists, such as APQC, nor test KPIs on a cycle, as they can analyze their behaviour using existing data. In order to show the applicability of our approach, we apply our proposal to the novel field of MOOC courses in order to identify additional KPIs to the ones being currently used.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
UniMOOC can be accessed at http://unimooc.com/landing/.
References
American productivity and quality center. https://www.apqc.org/
Allison, C., Miller, A., Oliver, I., Michaelson, R., Tiropanis, T.: The web in education. Comput. Netw. 56(18), 3811–3824 (2012)
Angoss. Key performance indicators, six sigma, and data mining. white paper (2011)
Chen, M., Mao, S., Liu, Y.: Big data: a survey. Mob. Netw. Appl. 19(2), 171–209 (2014)
Clifton, B.: Advanced Web Metrics with Google Analytics. John Wiley & Sons, Indianapolis (2012)
Fan, W., Bifet, A.: Mining big data: current status, and forecast to the future. ACM SIGKDD Explor. Newslett. 14(2), 1–5 (2013)
Fang, W.: Using google analytics for improving library website content and design: a case study. Libr. Philos. Pract. 9(2), 22 (2007)
Hill, T., Westbrook, R.: Swot analysis: it’s time for a product recall. Long Range Plann. 30(1), 46–52 (1997)
Horkoff, J., Barone, D., Jiang, L., Eric, Y., Amyot, D., Borgida, A., Mylopoulos, J.: Strategic business modeling: representation and reasoning. Softw. Syst. Model. 13(3), 1015–1041 (2014)
Kaplan, R.S., et al.: Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business Press, Boston (2004)
Kaplan, R.S., Norton, D.P., Horváth, P.: The Balanced Scorecard, vol. 6. Harvard Business School Press, Boston (1996)
Labrinidis, A., Jagadish, H.V.: Challenges and opportunities with big data. Proc. VLDB Endow. 5(12), 2032–2033 (2012)
Lujan-Mora, S., Trujillo, J., Song, I.-Y.: A uml profile for multidimensional modeling in data warehouses. Data Knowl. Eng. 59(3), 725–769 (2006)
Meyer, P.J.: Attitude is Everything: If You Want to Succeed Above and Beyond. The Meyer Resource Group, Waco (2003)
Pakkala, H., Presser, K., Christensen, T.: Using google analytics to measure visitor statistics: the case of food composition websites. Int. J. Inf. Manag. 32(6), 504–512 (2012)
Parmenter, D.: Key Performance Indicators: Developing, Implementing, and Using Winning KPIs. John Wiley & Sons, Hoboken (2015)
Plaza, B.: Google analytics for measuring website performance. Tourism Manag. 32(3), 477–481 (2011)
Rodriguez, R.R., Saiz, J.J.A., Bas, A.O.: Quantitative relationships between key performance indicators for supporting decision-making processes. Comput. Ind. 60(2), 104–113 (2009)
Xindong, W., Zhu, X., Gong-Qing, W., Ding, W.: Data mining with big data. IEEE Trans. Knowl. Data Eng. 26(1), 97–107 (2014)
Yoo, I., Alafaireet, P., Marinov, M., Pena-Hernandez, K., Gopidi, R., Chang, J.-F., Hua, L.: Data mining in healthcare and biomedicine: a survey of the literature. J. Med. Syst. 36(4), 2431–2448 (2012)
Acknowledgments
This work has been funded by the Spanish Ministry of Economy and Competitiveness under the project Grant GEODAS-BI (TIN2012-37493-C03-03) and the University of Alicante, within the program of support for official master studies and research initiation (BOUA of 30/07/2013) and within the program of support for research, under project GRE14-10 (BOUA of 03/06/2014).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Tardío, R., Peral, J. (2015). Obtaining Key Performance Indicators by Using Data Mining Techniques. In: Jeusfeld, M., Karlapalem, K. (eds) Advances in Conceptual Modeling. ER 2015. Lecture Notes in Computer Science(), vol 9382. Springer, Cham. https://doi.org/10.1007/978-3-319-25747-1_15
Download citation
DOI: https://doi.org/10.1007/978-3-319-25747-1_15
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-25746-4
Online ISBN: 978-3-319-25747-1
eBook Packages: Computer ScienceComputer Science (R0)