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Empirical Analysis of Mobile Augmented Reality Games for Engaging Users’ Experience

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Intelligent and Evolutionary Systems

Part of the book series: Proceedings in Adaptation, Learning and Optimization ((PALO,volume 5))

Abstract

This paper presents the results of an empirical analysis of mobile augmented reality (AR) games focusing on elements of user engagement. The area covered in the analysis was based on the user engagement literature review in classical games as well as AR technology. The results showed that five major elements that affected the user engagement were social, perceived usability, challenge, satisfaction and clear goals. This finding is suggested as one of the key considerations prior in developing mobile AR game.

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Author information

Authors and Affiliations

  1. Faculty of Creative Multimedia, Multimedia University, Cyberjaya, Malaysia

    Dendi Permadi & Ahmad Rafi

Authors
  1. Dendi Permadi
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  2. Ahmad Rafi
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Corresponding author

Correspondence to Ahmad Rafi .

Editor information

Editors and Affiliations

  1. School of Information Technology, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand

    Kittichai Lavangnananda

  2. School of Computing and Informatics, Institut Teknologi Brunei, Gadong, Brunei Darussalam

    Somnuk Phon-Amnuaisuk

  3. School of Information Technology, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand

    Worrawat Engchuan

  4. School of Information Technology, King Mongkut’s University of Technology Thonburi, Bangkok, Thailand

    Jonathan H. Chan

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Permadi, D., Rafi, A. (2016). Empirical Analysis of Mobile Augmented Reality Games for Engaging Users’ Experience. In: Lavangnananda, K., Phon-Amnuaisuk, S., Engchuan, W., Chan, J. (eds) Intelligent and Evolutionary Systems. Proceedings in Adaptation, Learning and Optimization, vol 5. Springer, Cham. https://doi.org/10.1007/978-3-319-27000-5_28

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  • DOI: https://doi.org/10.1007/978-3-319-27000-5_28

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-26999-3

  • Online ISBN: 978-3-319-27000-5

  • eBook Packages: EngineeringEngineering (R0)

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