Abstract
Many organizations are still focusing their BI activities solely on reporting (descriptive analytics). Since reports inherently provide information that just results in reactive measures rather than proactive and innovative actions, the outcome frequently implicate competitive disadvantage through slower discovery of insights, slower reaction times, and decreased abilities to effectively steer the company. Hence, the usage of BI technologies in companies should be expanded up to a point where business users are able to understand “Why” a business event is happening, instead of just receiving an answer on “What” has happened [1, 2]. With an effective and efficient BI environment, organizations are able to increase the value of the business sustainably [3].
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Furtner, EM., Wildhölzl, H., Schlager-Weidinger, N., Promberger, K. (2016). Impacts of SAP HANA on Business Intelligence (BI) Strategy Formulation. In: Piazolo, F., Felderer, M. (eds) Multidimensional Views on Enterprise Information Systems. Lecture Notes in Information Systems and Organisation, vol 12. Springer, Cham. https://doi.org/10.1007/978-3-319-27043-2_13
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DOI: https://doi.org/10.1007/978-3-319-27043-2_13
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