Skip to main content

To Trust or Not to Trust Lurkers?: Evaluation of Lurking and Trustworthiness in Ranking Problems

  • Conference paper
  • First Online:
Advances in Network Science (NetSci-X 2016)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9564))

Included in the following conference series:

Abstract

Research on social trust analysis has traditionally focused on the trustworthy/untrustworthy behaviors that are exhibited by active users. By contrast, due to their inherent reticence to regularly contribute to the online community life, the silent users in a social network, a.k.a. lurkers, have been taken out of consideration so far. Nevertheless, analysis and mining of lurkers in social networks has been recently recognized as an important problem. Determining trust/distrust relationships that involve lurkers can provide a unique opportunity to understand whether and to what extent such users can be trusted or distrusted from the other users. This is important from both the perspective of protecting the active users from untrustworthy or undesired interactions, and the perspective of encouraging lurkers to more actively participate in the community life through the guidance of active users. In this paper we aim at understanding and quantifying relations between lurkers and trustworthy/untrustworthy users in ranking problems. We evaluate lurker ranking methods against classic approaches to trust/distrust ranking, in scenarios of who-trusts-whom networks and followship networks. Results obtained on Advogato, Epinions, Flickr and FriendFeed networks indicate that lurkers should not be a-priori flagged as untrustworthy users, and that trustworthy users can indeed be found among lurkers.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    www.advogato.org/trust-metric.html.

References

  1. Adali, S.: Modeling Trust Context in Networks. Springer Briefs in Computer Science. Springer, New York (2013)

    Book  Google Scholar 

  2. Adali, S., Escriva, R., Goldberg, M.K., Hayvanovych, M., Magdon-Ismail, M., Szymanski, B.K., Wallace, W.A., Williams, G.T.: Measuring behavioral trust in social networks. In: Proceedings of IEEE International Conference on Intelligence and Security Informatics, pp. 150–152 (2010)

    Google Scholar 

  3. Buckley, C., Voorhees, E.M.: Retrieval evaluation with incomplete information. In: Proceedings of ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR), pp. 25–32 (2004)

    Google Scholar 

  4. Castillo, C., Mendoza, M., Poblete, B.: Information credibility on twitter. In: Proceedings of ACM Conference on World Wide Web (WWW), pp. 675–684 (2011)

    Google Scholar 

  5. Celli, F., Di Lascio, F.M.L., Magnani, M., Pacelli, B., Rossi, L.: Social network data and practices: the case of friendfeed. In: Chai, S.-K., Salerno, J.J., Mabry, P.L. (eds.) SBP 2010. LNCS, vol. 6007, pp. 346–353. Springer, Heidelberg (2010)

    Chapter  Google Scholar 

  6. Edelmann, N.: Reviewing the definitions of “lurkers” and some implications for online research. Cyberpsychology Behav. Soc. Network. 16(9), 645–649 (2013)

    Article  Google Scholar 

  7. Ghosh, S., Viswanath, B., Kooti, F., Sharma, N.K., Korlam, G., Benevenuto, F., Ganguly, N., Gummadi, P.K.: Understanding and combating link farming in the Twitter social network. In: Proceedings of ACM Conference on World Wide Web (WWW), pp. 61–70 (2012)

    Google Scholar 

  8. Golbeck, J.: Computing and Applying Trust in Web-based Social Networks. Ph.D. thesis, College Park, MD, USA (2005)

    Google Scholar 

  9. Graham, F.C., Tsiatas, A., Xu, W.: Dirichlet pagerank and ranking algorithms based on trust and distrust. Internet Math. 9(1), 113–134 (2013)

    Article  MathSciNet  Google Scholar 

  10. Guha, R.V., Kumar, R., Raghavan, P., Tomkins, A.: Propagation of trust and distrust. In: Proceedings of ACM Conference on World Wide Web (WWW), pp. 403–412 (2004)

    Google Scholar 

  11. Gyöngyi, Z., Garcia-Molina, H., Pedersen, J.O.: Combating web spam with trustrank. In: Proceedings of International Conference on Very Large Data Bases (VLDB), pp. 576–587 (2004)

    Google Scholar 

  12. Hamdi, S., Bouzeghoub, A., Gançarski, A.L., Yahia, S.B.: Trust inference computation for online social networks. In: Proceedings of International Conference on Trust, Security and Privacy in Computing and Communications (TrustCom), pp. 210–217 (2013)

    Google Scholar 

  13. Jiang, W., Wang, G., Wu, J.: Generating trusted graphs for trust evaluation in online social networks. Future Gener. Comp. Syst. 31, 48–58 (2014)

    Article  Google Scholar 

  14. de Kerchove, C., Dooren, P.V.: The pagetrust algorithm: how to rank web pages when negative links are allowed? In: Proceedings of SIAM International Conference on Data Mining (SDM), pp. 346–352 (2008)

    Google Scholar 

  15. Krishnan, V., Raj, R.: Web spam detection with anti-trust rank. In: Proceedings of International Workshop on Adversarial Information Retrieval on the Web (AIRWeb), pp. 37–40 (2006)

    Google Scholar 

  16. Leskovec, J., Huttenlocher, D.P., Kleinberg, J.M.: Predicting positive and negative links in online social networks. In: Proceedings of ACM Conference on World Wide Web (WWW), pp. 641–650 (2010)

    Google Scholar 

  17. Liu, H., Lim, E., Lauw, H.W., Le, M., Sun, A., Srivastava, J., Kim, Y.A.: Predicting trusts among users of online communities: an epinions case study. In: Proceedings of ACM Conference on Electronic Commerce (EC), pp. 310–319 (2008)

    Google Scholar 

  18. Massa, P., Avesani, P.: Controversial users demand local trust metrics: an experimental study on epinions.com community. In: Proceedings of AAAI Conference on Artificial Intelligence (AAAI), pp. 121–126 (2005)

    Google Scholar 

  19. Massa, P., Avesani, P.: Trust-aware bootstrapping of recommender systems. In: Proceedings of ECAI Workshop on Recommender Systems, pp. 29–33 (2006)

    Google Scholar 

  20. Mislove, A., Koppula, H.S., Gummadi, K.P., Druschel, P., Bhattacharjee, B.: Growth of the flickr social network. In: Proceedings of the 1st ACM SIGCOMM Workshop on Social Networks (WOSN 2008) (2008)

    Google Scholar 

  21. Nonnecke, B., Preece, J.J.: Lurker demographics: counting the silent. In: Proceedings of ACM Conference on Human Factors in Computing Systems (CHI), pp. 73–80 (2000)

    Google Scholar 

  22. Ortega, F.J., Troyano, J.A., Cruz, F.L., Vallejo, C.G., Enríquez, F.: Propagation of trust and distrust for the detection of trolls in a social network. Comput. Netw. 56(12), 2884–2895 (2012)

    Article  Google Scholar 

  23. Preece, J.J., Nonnecke, B., Andrews, D.: The top five reasons for lurking: improving community experiences for everyone. Comput. Hum. Behav. 20(2), 201–223 (2004)

    Article  Google Scholar 

  24. Sun, N., Rau, P.P.L., Ma, L.: Understanding lurkers in online communities: a literature review. Comput. Hum. Behav. 38, 110–117 (2014)

    Article  Google Scholar 

  25. Tagarelli, A., Interdonato, R.: “Who’s out there?”: identifying and ranking lurkers in social networks. In: Proceedings of International Conference on Advances in Social Networks Analysis and Mining (ASONAM), pp. 215–222 (2013)

    Google Scholar 

  26. Tagarelli, A., Interdonato, R.: Lurking in social networks: topology-based analysis and ranking methods. Soc. Netw. Anal. Min. 4(230), 27 (2014)

    Google Scholar 

  27. Tagarelli, A., Interdonato, R.: Time-aware analysis and ranking of lurkers in social networks. Soc. Netw. Anal. Min. 5(1), 23 (2015)

    Article  Google Scholar 

  28. Walter, F.E., Battiston, S., Schweitzer, F.: Personalised and dynamic trust in social networks. In: Proceedings of ACM Conference on Recommender Systems (RecSys), pp. 197–204 (2009)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Andrea Tagarelli .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this paper

Cite this paper

Interdonato, R., Tagarelli, A. (2016). To Trust or Not to Trust Lurkers?: Evaluation of Lurking and Trustworthiness in Ranking Problems. In: Wierzbicki, A., Brandes, U., Schweitzer, F., Pedreschi, D. (eds) Advances in Network Science. NetSci-X 2016. Lecture Notes in Computer Science(), vol 9564. Springer, Cham. https://doi.org/10.1007/978-3-319-28361-6_4

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-28361-6_4

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-28360-9

  • Online ISBN: 978-3-319-28361-6

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics