Skip to main content

Two Heads Are Better Than One: Principles for Collaborative Design Practice

  • Chapter
  • First Online:
Collaboration in Creative Design
  • 4473 Accesses

Abstract

Design is an inherently complicated activity, reliant on the input of many other disciplines, stakeholders, and users. Over recent years, product designers, clients, suppliers and customers have become even more close and connected, and working together has become paramount in the design process. This chapter looks at the notion of collaboration in design, and suggests that being connected to others can enhance the overall creative effort. As the prevalence of interdisciplinary teams and global work practices grows, this is relevant across all design disciplines. An interdisciplinary team approach provides benefits that can bring about innovation. However, teams are also idiosyncratic and serendipitous. Since design itself is equally unpredictable, there is a need to structure collaborative working. This chapter aims to provide creative practitioners and students with a set of methods by which a collaborative approach can be fostered and maintained in contemporary design practice.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    For further information on Lego’s methodologies for creativity, see: http://www.lego.com/en-gb/seriousplay/.

  2. 2.

    See ‘The Power of Time’ by Stefan Sagmeister available at: http://www.ted.com/talks/stefan_sagmeister_the_power_of_time_off#t-945073.

References

  • Arias E, Eden H, Fischer G, Gorman A, Scharff E (2000) Transcending the individual human mind – creating shared understanding through collaborative design. ACM Trans Comput Hum Interact (TOCHI) 7(1):84–113

    Article  Google Scholar 

  • Aula P, Falin P, Vehmas K, Uotila M, Rytilahti P (2005) End-user knowledge as a tool for strategic design. In: Joining forces. University of Art and Design, Helsinki

    Google Scholar 

  • Bailetti AJ, Litva PF (1995) Integrating customer requirements into product designs. J Prod Innov Manag 12(1):3–15

    Article  Google Scholar 

  • Catmull E (2008) How Pixar fosters collective creativity. Harv Bus Rev 86:64–72

    Google Scholar 

  • Cross N, Cross AC (1996) Winning by design: the methods of Gordon Murray, racing car designer. Des Stud 17(1):91–107

    Article  MathSciNet  Google Scholar 

  • De Wit B, Meyer R (2005) Strategy synthesis: resolving strategy paradoxes to create competitive advantage, 2nd edn. Thomson, London

    Google Scholar 

  • Dell’Era C, Verganti R (2010) Collaborative strategies in design-intensive industries: knowledge diversity and innovation. Long Range Plan 43(1):123–141

    Article  Google Scholar 

  • Design Council (2007) Eleven lessons: managing design in eleven global companies. The Design Council, London

    Google Scholar 

  • Dunbar K (1997) How scientists think: on-line creativity and conceptual change in science. In: Conceptual structures and processes: Emergence, discovery, and change. American Psychological Association Press, Washington, DC

    Google Scholar 

  • Edmonds EA, Weakley A, Candy L, Fell M, Knott R, Pauletto S (2005) The studio as laboratory: combining creative practice and digital technology research. Int J Hum Comput Stud 63(4):452–481

    Article  Google Scholar 

  • Forty A (1986) Objects of desire: designs and society 1750-1980. Thames and Hudson, London

    Google Scholar 

  • Johnson S (2010) Where good ideas come from: the natural history of innovation. Penguin, London

    Google Scholar 

  • Kelley T, Littman J (2006) The ten faces of innovation: IDEO’s strategies for defeating the Devil’s advocate and driving creativity throughout your organization. Profile Books, London

    Google Scholar 

  • Kolarevic B, Schmitt G, Hirschberg U, Kurmann D, Johnson B (2000) An experiment in design collaboration. Autom Constr 9(1):73–81

    Article  Google Scholar 

  • Leonard D, Rayport JF (1997) Spark innovation through empathic design. Harv Bus Rev 11:102–113

    Google Scholar 

  • Liapis A, Kantorovitch J, Malins J, Zafeiropoulos A, Haesen M, Gutierrez Lopez M, Funk M, Alcamtara J, Moore JP Maciver F (2014) COnCEPT: developing intelligent information systems to support colloborative working across design teams. In: Proceedings of the 9th international joint conference on software technologies, Vienna, Austria, 29–31 August

    Google Scholar 

  • Lloyd P, Snelders D (2003) What was Philippe Starck thinking of? Des Stud 24(3):237–253

    Article  Google Scholar 

  • Lojacono G, Zaccai G (2004) The evolution of the design-inspired enterprise. MIT Sloan Manag Rev 45(3):75–79

    Google Scholar 

  • Maciver F (2012) Diversity, polarity, inclusivity: balance in design leadership. Des Manage Rev 23(3):22–29

    Article  Google Scholar 

  • Malins J, Gulari M (2013) Effective approaches for innovation support for SMEs. Swed Des Res J 2(13):32–39

    Google Scholar 

  • McDonagh D, Formosa D (2011) Designing for everyone, one person at a time. In: Kohlbacher F, Herstatt C (eds) The silver market phenomenon: business opportunities in an era of demographic change. Springer Verlag, Berlin, pp 91–100

    Chapter  Google Scholar 

  • Mun D, Hwang J, Han S (2009) Protection of intellectual property based on a skeleton model in product design collaboration. Comput Aided Des 41:641–648

    Article  Google Scholar 

  • Norman DA, Verganti R (2014) Incremental and radical innovation: design research vs. technology and meaning change. Des Issues 30(1):78–96

    Article  Google Scholar 

  • Press M, Cooper R (2003) The design experience: the role of design and designers in the twenty-first century. Ashgate, Aldershot

    Google Scholar 

  • Rittel HWJ, Webber MM (1973) Dilemmas in a general theory of planning. Policy Sci 4:14

    Article  Google Scholar 

  • Roam D (2009) The back of the napkin: solving problems and selling ideas with pictures. Penguin, London

    Google Scholar 

  • Simoff SJ, Maher ML (2000) Analysing participation in collaborative design environments. Des Stud 21(2):119–144

    Article  Google Scholar 

  • Smith P (2003) You can find inspiration in everything – and if you can’t, look again. Thames & Hudson, London

    Google Scholar 

  • Sonnenwald DH (1996) Communication roles that support collaboration during the design process. Des Stud 17(3):277–301

    Article  Google Scholar 

  • Stokes K, Clarence E, Anderson L, Rinne A (2014) Making sense of the UK collaborative economy. NESTA report, September. http://www.nesta.org.uk/publications/making-sense-uk-collaborative-economy. Accessed 5 Sept 2014

  • Verganti R (2006) Innovating through design. Harv Bus Rev 84(12):114–122

    Google Scholar 

  • Veryzer RW, Borja de Mozota B (2005) The impact of user-oriented design on new product development: an examination of fundamental relationships. J Prod Innov Manag 22(2):128–143

    Article  Google Scholar 

  • Woodham JM (1997) Twentieth-century design. Oxford University Press, Oxford

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Fiona Maciver .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Springer International Publishing Switzerland

About this chapter

Cite this chapter

Maciver, F., Malins, J. (2016). Two Heads Are Better Than One: Principles for Collaborative Design Practice. In: Markopoulos, P., Martens, JB., Malins, J., Coninx, K., Liapis, A. (eds) Collaboration in Creative Design. Springer, Cham. https://doi.org/10.1007/978-3-319-29155-0_2

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-29155-0_2

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-29153-6

  • Online ISBN: 978-3-319-29155-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics