Abstract
This paper introduces methods and tool support to enrich the early design activity, especially in what we call the informational phase, where inspiration sources are of crucial importance. The Conjoint Trends Analysis method is put forward as a way to structure and operationalize the informational phase of early design; a model of the design process underpinning the method is introduced and guidelines are provided for its application in an industrial context. Based upon studies of designer’s activity during early design formal models of this process have been created that have been used for a partial digitalization of the informational phase of design in the TRENDS system.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
The tool has been developed by a European project called TRENDS (Trends Research ENabler for Design Specifications). This project has been a collaboration between several scientific or industrial partners : INRIA Rocquencourt, PERTIMM, CARDIFF University, LEEDS University and ROBOTIKER. The end users were FIAT RESEARCH and STILE BERTONE.
References
Alberti P, Dejean PH, Cayol A (2007) How to assist and capitalise on a creativity approach: a creativity model. CoDesign Int J CoCreation Design Arts 3 (Suppl 1), Affective Communications in Design Challenges for Researchers, pp 35–44. ISSN: 1571–0882
Amabile T (1983) The social psychology of creativity. Springer Verlag, New York
Andreasen MM, Hein L (1987) Integrated product development. IFS (Publications) Ltd., Bedford
Ansburg PI, Hill K (2003) Creative and analytic thinkers differ in their use of attentional resources. Personal Individ Differ 34(7):1141–1152, http://doi.org/10.1016/S0191-8869(02)00104-6
Baxter MR (1995) Product design, a practical guide to systematic methods of new product development. Chapman & Hall, London/New York, p 308p
Berthouze N, Hayashi T (2002) Mining multimedia and complex data. In: Zaiane O, Simoff SJ, Djeraba C (eds) Subjective interpretation of complex data: requirements for supporting Kansei mining process, 2797th edn. Lecture notes in computer science series. Springer, Berlin, pp 1–17. ISBN: 3-540-20305-2
Bianchi-Berthouze N, Hayashi T (2002) Mining multimedia and complex data: KDD workshop MDM/KDD 2002. In: PAKDD workshop KDMCD 2002. Revised Papers. In: Zaïane OR, Simoff SJ, Djeraba C (eds), Springer, Berlin/Heidelberg, pp 1–17. http://doi.org/10.1007/978-3-540-39666-6_1
Bilda Z, Gero JS (2007) The impact of working memory limitations on the design process during conceptualization. Des Stud 28(4):343–367
Black JA, Kahol Kanav JR, Priyamvada T, Kuchi P, Panchanathan S (2004) Stereoscopic displays and virtual reality systems XI. In: Woods AJ, Merritt JO, Benton SA, Bolas MT (eds) Proceedings of the SPIE, vol. 5292. SPIE, Bellingham, pp 363–375
Blessing LTM (1994) A process-based approach to computer-supported engineering design. Universiteit Twente, Enschede
Boehm BW (1988) A spiral model of software development and enhancement. IEEE Comput 21(5):61–72, http://doi.org/10.1109/2.59
Bonnardel N (2000) Towards understanding and supporting creativity in design: analogies in a constrained cognitive environment. Knowl-Based Syst 13(7–8):505–513
Bonnardel N, Marmeche E (2005) Towards supporting evocation processes in creative design: a cognitive approach. Int J Hum‐Comput Stud 63(4–5):422–435
Bouchard C (1997) Modelling the car design process. Design watch adapted to the design of car components. ENSAM thesis
Bouchard C, Christofol H, Roussel B, Aoussat A (1999) Identification and integration of product design trends into industrial design. In: ICED’99, 12th international conference on engineering design, Munich, 24–26 August, vol 2, pp 1147–1151
Bouchard C, Mougenot C, Omhover JF, Aoussat A (2007a) A Kansei based information retrieval system based on the Conjoint Trends Analysis method. International Association of Societies of Design Research, IASDR 2007, Design Research Society, Hon-Kong, 11–15 November 2007
Bouchard C, Mantelet F, Ziakovic D, Setchi R, Tang Q, Aoussat A (2007b) Building a design ontology based on the Conjoint Trends Analysis, I*Prom Virtual Conference, July 2007
Bouchard C, Mougenot C, Omhover JFO, Mantelet F, Setchi R, Tang Q, Aoussat A (2007c) Building a domain ontology for designers: towards a Kansei based ontology, I*Prom Virtual Conference, July 2007
Bouchard C, Omhover JF, Mougenot C, Aoussat A, Westerman S (2008) Trends: a content-based Information retrieval system for designers. In: Third international conference on design computing and cognition (Dcc'08), Georgia Institute Of Technology, Atlanta, 23–25 June 2008
Bouchard C, Kim J, Aoussat A (2009) Kansei information processing in design.,In: Proceedings of IASDR 2009, IASDR, Brisbane
Büscher M, Friedlaender V, Hodgson E, Rank S, Shapiro D (2000) Designs on objects: imaginative practice, aesthetic categorisation, and the design of multimedia archiving support. Digit Creat 11(3):161–172, http://doi.org/10.1076/digc.11.3.161.8870
Buzan T (2009) The mind map book. Dutton, New York. Paperback Edition
Cross N (2000) Engineering design methods strategies for product design. Wiley, Chichester
Cross N (2001) Designerly ways of knowing. Springer, London. ISBN: 978-1-84628-300-0
Cross N, Christiaans H, Dorst K (1996) Introduction: the delft protocols workshop. In: Cross N, Christiaans H, Dorst K (eds) Analysing design activity. Wiley, Chichester
de Bono E (1995) Mind power. Dorling Kindersley, New York
Design Council (2007) Eleven lessons: managing design in Eleven Global Companies – Desk Research Report [online]. Available from: http://www.designcouncil.org.uk/Documents/Documents/Publications/Eleven%20Lessons/ElevenLessons_DeskResearchReport.pdf
Desmet PMA (2002) Designing Emotions. Delft University of Technology, Delft. ISBN: 90-9015877-4
Desmet PMA (2008) Product emotion. In: Hekkert P, Schifferstein HNJ (eds) Product experience. Elsevier, Amsterdam, pp 379–397
Desmet PMA, Schifferstein HNJ (2010). Experience driven design techniques. Den Haag: Lemma (in print)
Do EY, Gross M, Neiman B, Zimring C (2000) Intentions in and relations among design drawings. Des Stud 5:483–503
Donagh DMC, Denton H (2005) Exploring the degree to which individual students share a common perception of specific trend boards: observations relating to teaching, learning and team-based design. Des Stud 26:35–53
Donagh DMC, Gogin N, Squier J (2005) Signs, symbols, and subjectivity: an alternative view of the visual. Comput Compos 22:79–86
Dorst K, Cross N (2001) Creativity in the design process: co‐evolution of problem–solution. Des Stud 22(5):425–437
Eastman CM (1969) Cognitive process and ill defined problems: a case study from design. In: Prooceedings of the first joint international conference on I.A., Washington, DC, cité in Garrigou A, 1995
Eckert C, Stacey M (1998) Fortune favours only the prepared mind: why sources of inspiration are essential for continuing creativity. Creat Innov Manag 7(1):9–16
Eckert C, Stacey M (2000) Sources of inspiration: a language of design. Des Stud 21(5):523–538
Gero JS (2002) Computational models of creative designing based on situated cognition. In: Proceedings of the fourth conference on creativity & cognition – C&C ‘02. ACM Press, New York, pp 3–10, http://doi.org/10.1145/581710.581712
Gero JS, Kannengiesser U (2004) The situated function-behaviour-structure framework. Des Stud 25(4):373–391
Gero JS, Tang M (2001) Differences between retrospective and concurrent protocols in revealing the process oriented aspects of the design process. Des Stud 22(3):283–295
Goldschmidt G (1994) On visual design thinking: the vis kids of architecture. Des Stud 15(2):158–174
Goldschmidt G, Smolkov M (2006) Variances in the impact of visual stimuli on design problem solving performance. Des Stud 27(5):549–569
Goldschmidt G, Tatsa D (2005) How good are good ideas? Correlates of design creativity. Des Stud 26(6):593–611
Green WS, Jordan PW (2001) In: Green WS (ed) Pleasure with products, beyond usability. Taylor & Francis, London. ISBN ISBN 0415237041
Hayashi T, Hagiwara M (1997) An image retrieval system to estimate impression words from images using a neural network. In: 1997 IEEE International conference on systems, man, and cybernetics. Computational cybernetics and simulation, vol 1. IEEE, Orlando, pp 150–155. http://doi.org/10.1109/ICSMC.1997.625740
Howard TJ, Culley SJ, Dekoninck E (2008) Describing the creative design process by the integration of engineering design and cognitive psychology literature. Des Stud 29(2):160–180
Hsiao SW, Liu MC (2002) A morphing method for shape generation and image prediction in product design. Des Stud 23(6):533–556
Hubka V, Eder E (1996) Design science. Springer Verlag, London (also in German)
Isaksen SG, Dorval KB, Treffinger DJ (2000) Creative approaches to problem solving: a framework for change. CPSB, Buffalo. ISBN , ISBN 0-7872-7145-4
Ishihara S, Ishihara K, Nagamachi M, Matsubara Y (1995) An automatic builder for a Kansei Engineering expert system using self-organizing neural networks. Int J Ind Ergon 15(1):13–24, http://doi.org/10.1016/0169-8141(94)15053-8
Ishihara S, Ishihara K, Nagamashi M, Matsubara Y (1997) An analysis of Kansei structure on shoes using self-organizing neural networks. Int J Ind Ergon 19:93–104
Jones C (1992) Design methods, Second edition. Edition John Wiley & Sons, Inc.
Keller AI (2005) For inspiration only – designer interaction with informal collections of visual material. Ph.D. thesis, Delft University of Technology, The Netherlands
Kim JE, Bouchard C, Omhover JF, Aoussat A (2008) State of the art on designers’ cognitive activities and computational support with emphasis on information categorisation. In: Yoo S-D (ed) EKC2008 proceedings of the EU-Korea conference on science and technology, Springer proceedings in physics, vol. 124, pp 355–363
Kim JE, Bouchard C, Omhover JF, Aoussat A, Moscardoni L, Chevalier A, Tijus C, Buron F (2009) A study on designer’s mental process of information categorization in the early stages of design, IASDR Conference, Seoul, South Korea, October 2009
Koestler A (1964) The act of creation. Pan Books, London. ISBN ISBN 0330731165
Kongprasert N, Brissaud D, Bouchard C, Aoussat A, Butdee S (2010) Contribution to the mapping of customer’s requirements and process parameters, 2–4 March, Kansei Engineering and Emotion Research Conference KEER 2010 Conference, Paris, France
Lebahar JC (1993) Aspects cognitifs du travail du designer industriel, Design Recherche n°3, février
Lesot MJ, Bouchard C, Detyniecki M, Omhover JF (2010) Product shape and emotional design. In: Kansei engineering and emotion research conference KEER 2010 conference, Paris, France 2–4 March
Lewis JR (1995) IBM computer usability satisfaction questionnaires: psychometric evaluation and instructions for use. Int J Hum Comput Interact 7(1):57–78
Lewis KL (1988) Creative problem solving workshops for secondary gifted programming. Unpublished masters project, State University of New York College at Buffalo; Center for Studies in Creativity, Buffalo
Lim D, Bouchard C, Aoussat A (2006) Iterative process of design and evaluation of icons for menu structure of interactive TV series. Behav Inform Technol vol. 25, N°6 (8220). ISSN 0144-929X, Taylor & Francis, pp 511–519, December 2006
Lloyd P, Snelders D (2003) What was Philippe Starck thinking of? Des Stud 24(3):237–253
McDonagh D, Denton H (2005) Exploring the degree to which individual students share a common perception of specific trend boards: observations relating to teaching, learning and team-based design. Des Stud 26:35–53
Mougenot C, Bouchard C, Aoussat A (2007) A study of designers cognitive activity in design informational phase, ICED 2007. In: 16th international conference on engineering design, Paris, August 28th–31st 2007
Nagamachi M (2002) Kansei Engineering in consumer product design. Ergon Des 10(2):5–9, http://doi.org/10.1177/106480460201000203
Nakakoji K (2006) Meanings of tools, support, and uses for creative design processes. In: International design research symposium ’06, 156–165, Seoul, November, 2006
Norman DA (1988) The psychology of everyday things. Basic Books, New York. [Reprinted MIT Press, 1998]
Norman DA (2004) Emotional design: why we love (or hate) everyday things. Basic Books, New York
Osborn AF (1963) Applied imagination: principles and procedures of creative problem solving. Charles Scribner’s Sons, New York
Osgood CE (1979) Focus on meaning: explorations in semantic space. Mouton Publishers, The Hague
Osgood CE, Suci G, Tannenbaum P (1957) The measurement of meaning. University of Illinois Press, Urbana. ISBN ISBN 0-252-74539-6
Pahl G, Beitz W (1984) Engineering design. Springer, London
Purcell AT, Gero JS (1998) Drawings and the design process. Des Stud 19:389–430
Quarante D (2006) Eléments de design industriel. Editions Brochet
Resnick M (2007) Sowing the seeds for a more creative society. Learn Leading Technol 35:18–22
Restrepo J (2004) Information processing in design. Delft University Press, Delft
Restrepo J, Christiaans H (2005) From function to context to form. In: Proceedings of the 5th conference on creativity & cognition – C&C ‘05. ACM Press, New York, pp 195–204, http://doi.org/10.1145/1056224.1056252
Roozenburg NFM, Eckels J (1995) Product design: fundamentals and methods. Wiley, Chichester
Schneiderman B (2000) Creating creativity: user interfaces for supporting innovation. ACM Trans Comput Hum Interact 7(1):114–138
Schön DA (1983) The reflective practitioner: how professionals think in action. Basic Books, New York, (Reprinted in 1995)
Schön DA (1992) Designing as reflective conversation with the materials of a design situation. Knowl-Based Syst 5(1):3–14
Schütte S (2005) Engineering emotional values in product design, Thesis
Schütte S, Alikalfa E, Schütte R, Eklund J (2006) Developing software tools for Kansei engineering processes: Kansei Engineering Software (KESo) and a design support system based on genetic algorithm. In: Proceedings of the QMOD conference, Liverpool, UK, August 2006
Scrivener SAR, Clark SM (1994a) Chapter 1: Introducing computer-supported cooperative work. In: Scrivener SAR (ed) Computer-supported cooperative work, Avebury Technical, Ashgate Publishing Ltd, Farnham, pp 51–66
Scrivener SAR, Clark SM (1994b) Sketching in collaborative design. In: Interacting with virtual environments. Wiley Professional Computing, Chichester
Simon HA (1973) The structure of ill structured problems. Artif Intell 4:181–201, cité in Garrigou A., 1995
Smets GJF, Overbeeke CJ (1995) Expressing tastes in packages. Des Stud 16(3):349–369
Stappers PJ, Pasman G (2001) ProductWorld: an interactive environment for classifying and retrieving product samples. In: Bulletin of the fifth Asian design conference, Seoul, Korea
Stappers PJ, Sanders, EB-N (2005) Tools for designers, products for users? The role of creative design techniques in a squeezed-in design process. In: Hsu F (ed) Proceedings of the international conference on planning and design, NCKU, Taiwan
Suh NP (1999) Applications of axiomatic design. Integration of process Knowledge into Design Support, ISBN 0-7923-5655-1, Kluwer Academic Publishers, Dordrecht
Suwa M, Tversky B (1997) What do architects and students perceive in their design sketches? A protocol analysis. Des Stud 18(4):385–403
Syrett M, Lammiman J (2002) Creativity. Capstone, Oxford
Tichkiewitch S, Chapa Kasusky E, Belloy P (1995) Un modèle produit multivues pour la conception intégrée, Congrès international de Génie Industriel de Montréal – La productivité dans un monde sans frontières, vol. 3, pp 1989–1998
Tovey M (1992) Intuitive and objective processes in automotive design. Des Stud 15(1), PP23 à 41
Tovey M (1994a) Computer aided vehicle styling: form creation techniques for automotive CAD. Des Stud 1
Tovey M (1994b) Form creation techniques for automotive CAD. Des Stud 13(1)
Tovey M (1997) Styling and design: intuition and analysis in industrial design. Des Stud 18(1):5–31
Tovey M, Owen J (2000) Sketching and direct CAD modelling in automotive design. Des Stud 21(6):569–588
Tovey M, Porter S, Newman R (2003) Sketching, concept development and automotive design. Des Stud 24(2):135–153
TRENDS Consortium, TRENDS SCIENTIFIC REPORT MD1 – Meta-delivrable 1. http://www.trendsproject.org
TRENDS Consortium, TRENDS SCIENTIFIC REPORT D2.3 – Procedure for statistics realization
Ullman D (1997) The mechanical design process, 2nd edn. McGraw-Hill, New York
Ulrich KT (2000) In: Steven D (ed) Product design and development, 2nd edn. Eppinger, Denkendorf
Valette-Florence P (1993a) Les démarches des styles de vie concepts champs d’investigation et problèmes actuels, Recherche et applications en marketing, N°1
Valette-Florence P (1993b) L’univers psycho-sociologique des études de styles de vie apports limites et prolongements, Revue Française du marketing, n°141
Valette-Florence P (1994) Introduction à l'analyse des chaînages cognitifs, Recherche et Application en marketing, vol. 9, n°1, pp 93–118
Valette-Florence P, Rapacchi B (1990) Application et extension de la théorie des graphes à l'analyse des chaînages cognitifs: une illustration pour l'achat de parfums et eaux de toilette, Papier de recherché
Van Der Lugt R (2000) Developing a graphic tool for creative problem solving in design groups. Des Stud 21(5):505–522
Van Der Lugt R (2001) Developing brainsketching, a graphic tool for generating ideas. Idea Safari, 7th European conference
Van Der Lugt R (2003) Relating the quality of the idea generation process to the quality of the resulting design ideas. ICED ‘03. In: 14th international conference on engineering design. Stockholm, Sweden
Van Der Lugt R (2005) How sketching can affect the idea generation process in design group meetings. Des Stud 26(2):101–122
Vangundy AB (1992) Idea power. Amacom, a Division of American Management Association, New York
Vinck D (2003) L'instrumentation du travail interdisciplinaire: cadrage des échanges et médiation par les objets intermédiaires. Esprit Crit 5(1):9
Visser W (1990) More or less following a plan during design: opportunistic deviations in specification. Int J of Man–Mach Stud. Special Issue: “What programmers know” 33(3):247–278
Visser W, Falzon P (1988) (1b), Recueil et analyse de l'expertise dans une activité de conception : questions de méthode. Psychol Fr 33–3:133–138
Wallas G (1926) The art of thought. Harcourt, Brace & World, New York
Westerman SJ, Kaur S, Mougenot C, Sourbe L, Bouchard C (2007) The impact of computer-based support on product designers’ search for inspirational materials, I*Prom Virtual Conference, July 2007
Zeiler W, Savanovic P, Quanjel E (2007) Design decision support for the conceptual phase of the design process. In: IASDR’07, conference by the international association of societies of design research, Hong‐Kong, November 2007
Acknowledgements
We thank TRENDS consortium partners for their contribution to this work (see at www.trendsproject.org FIAT RESEARCH, STILE BERTONE, PERTIMM, INRIA, CARDIFF UNIVERSITY, UNIVERSITY OF LEEDS) as well as the European Commission for supporting the project.
Author information
Authors and Affiliations
Corresponding authors
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Bouchard, C., Omhover, JF. (2016). Supporting Early Design Through Conjoint Trends Analysis Methods and the TRENDS System. In: Markopoulos, P., Martens, JB., Malins, J., Coninx, K., Liapis, A. (eds) Collaboration in Creative Design. Springer, Cham. https://doi.org/10.1007/978-3-319-29155-0_4
Download citation
DOI: https://doi.org/10.1007/978-3-319-29155-0_4
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-29153-6
Online ISBN: 978-3-319-29155-0
eBook Packages: Computer ScienceComputer Science (R0)