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Evolution of the Blog Genre: The Emergence of the Corporate Personal Blog

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Nordic Contributions in IS Research (SCIS 2016)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 259))

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Abstract

Drawing on existing findings on blog genres, this study contributes to previous research on blogs as virtual communities and computer-mediated communication channels. Excluding Herring et al.’s [5] research on blogs as a single genre and their importance in the internet ecology, further research is needed to understand specific developments within blogging technology. More specifically, there is a gap in examining the uses of blogs in a corporate context. With a case study of corporate communication through a blog, the aim of this research is to further the knowledge of corporate blogs and to advance the theoretical understanding of that particular type of blog.

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Author information

Authors and Affiliations

  1. Aalto University School of Business, Helsinki, Finland

    Noora Pinjamaa

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  1. Noora Pinjamaa
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Correspondence to Noora Pinjamaa .

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Editors and Affiliations

  1. Department of Economics and IT, Hogskolan Vast, Uddevalla, Sweden

    Ulrika Lundh Snis

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Pinjamaa, N. (2016). Evolution of the Blog Genre: The Emergence of the Corporate Personal Blog. In: Lundh Snis, U. (eds) Nordic Contributions in IS Research. SCIS 2016. Lecture Notes in Business Information Processing, vol 259. Springer, Cham. https://doi.org/10.1007/978-3-319-43597-8_1

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