Abstract
This paper discusses the process model of consumer logistics by Granzin and Bahn (1989) from the perspective of the shopper. Thereby, we propose a model of shopper logistics and provide further insight into the planning and execution of shopper logistics based on an empirical study amongst private households. Our findings identify a distinction between planning and executing logistics activities which are not performed in a sequential but in a simultaneous manner.
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Meyer, J., Kotzab, H., Teller, C. (2017). Shopper Logistics Processes in a Store-Based Grocery-Shopping Environment. In: Freitag, M., Kotzab, H., Pannek, J. (eds) Dynamics in Logistics. Lecture Notes in Logistics. Springer, Cham. https://doi.org/10.1007/978-3-319-45117-6_28
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DOI: https://doi.org/10.1007/978-3-319-45117-6_28
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