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Red Thread. An NFC Solution for Attracting Students and Engaging Customers

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Book cover Ubiquitous Computing and Ambient Intelligence (IWAAL 2016, AmIHEALTH 2016, UCAmI 2016)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 10070))

Abstract

In this paper we describe the advantages of using Near Field Communication technology (NFC) for engagement strategies carried out by companies or institutions. Augmented objects with NFC chips (gadgets) are given to potential targets having associated appropriate applications without requiring the installation of mobile applications. These gadgets and applications serve as bait for companies and institutions to be able to communicate with targets and spread any kind of multimedia aims for their engagement. We also describe the Red Thread application, a solution based on a romantic legend which is very suitable for young people whom universities want to attract every year for new enrolments.

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Authors and Affiliations

  1. Department of Computing and Numerical Analysis, University of Córdoba, Campus de Rabanales, Albert Einstein Building, 14071, Córdoba, Spain

    Irene Luque Ruiz, Gonzalo Cerruela García & Miguel Ángel Gómez-Nieto

Authors
  1. Irene Luque Ruiz
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  2. Gonzalo Cerruela García
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  3. Miguel Ángel Gómez-Nieto
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Corresponding author

Correspondence to Gonzalo Cerruela García .

Editor information

Editors and Affiliations

  1. University of Las Palmas de Gran Canaria, Las Palmas, Spain

    Carmelo R. García

  2. Departamento de Estadistica, Universidad La Laguna, La Laguna, Spain

    Pino Caballero-Gil

  3. Florida State University, Tallahassee, Florida, USA

    Mike Burmester

  4. University of Las Palmas de Gran Canaria, Las Palmas, Spain

    Alexis Quesada-Arencibia

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Luque Ruiz, I., Cerruela García, G., Gómez-Nieto, M.Á. (2016). Red Thread. An NFC Solution for Attracting Students and Engaging Customers. In: García, C., Caballero-Gil, P., Burmester, M., Quesada-Arencibia, A. (eds) Ubiquitous Computing and Ambient Intelligence. IWAAL AmIHEALTH UCAmI 2016 2016 2016. Lecture Notes in Computer Science(), vol 10070. Springer, Cham. https://doi.org/10.1007/978-3-319-48799-1_31

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  • DOI: https://doi.org/10.1007/978-3-319-48799-1_31

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-48798-4

  • Online ISBN: 978-3-319-48799-1

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