Abstract
The Internet has profoundly changed the nature of ads by making them interactive. We are currently observing an evolution to the Internet of Things (IoT) and it is inevitable that interaction designers will utilize IoT for creating a new ilk of interactive ads. In this paper, we present evidence that the attitude towards a TV ad interacting with a robot is positive when compared to the absence of interaction. Furthermore, we sketch the interaction space of TV ads and generally TV content with smart objects.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ajzen, I.: The theory of planned behavior. Org. Behav. Hum. Decis. Process. 50(2), 179–211 (1991)
Angulo, C., Pfeiffer, S., Tellez, R., Alenya, G.: Evaluating the use of robots to enlarge AAL service. J. Ambient Intell. Smart Environ. 7(3), 301–313 (2015)
Beer, J., Prakash, A., Mitzner, T., Rogers, W.: Understanding Robot Acceptance (2011). http://hdl.handle.net/1853/39672
Bruner II, G.C.: Scale #51: Attitude Toward the Ad (General). Marketing Scales Handbook. GCBII Productions, Carbondale (2009)
Jensen, J.: Interactive television: new genres, new format, new content. Paper presented at Proceedings of 2nd Australasian Conference on Interactive Entertainment, Sydney, Australia (2005)
Jones, B.R., Benko, H., Ofek, E., Wilson, A.D.: IllumiRoom: peripheral projected illusions for interactive experiences. In: Proceedings of SIGCHI Conference on Human Factors in Computing Systems, pp. 869–878. ACM (2013)
Nomura, T., Kanda, T., Suzuki, T.: Experimental investigation into influence of negative attitudes toward robots on human-robot interaction. AI Soc. (2005). doi:10.1007/s00146-005-0012-7
Rodgers, W., Thorson, E.: The interactive advertising model: how people perceive and process interactive ads. J. Interact. Adv. 1(1), 42–61 (2000)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
About this paper
Cite this paper
Khan, V.J., Bonné, D., Shahid, S. (2017). Interactive Advertisements in an IoT Era. In: Poppe, R., Meyer, JJ., Veltkamp, R., Dastani, M. (eds) Intelligent Technologies for Interactive Entertainment. INTETAIN 2016 2016. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 178. Springer, Cham. https://doi.org/10.1007/978-3-319-49616-0_10
Download citation
DOI: https://doi.org/10.1007/978-3-319-49616-0_10
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-49615-3
Online ISBN: 978-3-319-49616-0
eBook Packages: Computer ScienceComputer Science (R0)