Abstract
This study conducts a social media analysis, defining a communication strategy for environmental health information, examining how social media outlets can focus information towards desired demographics. Using a Facebook page about Citizens’ Observatories (COs), we reviewed indicators for evaluating public interest in social media content, and evaluated users’ engagement with our COs page. The result is a practical method to promote and enhance the visibility of environmental health information. The major method is to exploit visual material to increase user engagement. The total sum of visits to the page was greatest when visual content was used. We found that environmental health content appeals to adults between 35–44 years of age, equally balanced between men and women. Our findings highlight the importance of up-to-date informational content, the use of visual content and the role of features for interaction and dialogue to ensure user engagement with a Facebook page on environmental health.
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Acknowledgments
This work has been partly supported by CITI-SENSE (Development of sensor-based Citizens’ Observatory Community for improving quality of life in cities), a Collaborative Project co-funded by the EU FP7-ENV-2012 under grant agreement no 308524.
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Liu, HY., Eleta, I., Kobernus, M., Cole-Hunter, T. (2016). Analysis of Public Interest in Environmental Health Information: Fine Tuning Content for Dissemination via Social Media. In: Satsiou, A., et al. Collective Online Platforms for Financial and Environmental Awareness. IFIN ISEM 2016 2016. Lecture Notes in Computer Science(), vol 10078. Springer, Cham. https://doi.org/10.1007/978-3-319-50237-3_6
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