Abstract
This paper addresses how Augmented Reality (AR) can be used as a tool to provide a different dimension to the museum experience, by furbishing the actual environment with extra information, which enables users to have a different perception of reality. When integrating both the concepts of AR and Experience, the authors discovered that this could be a powerful tool for museums, which have to grapple with the question of how to engage their visitors and present information in a captivating way. Therefore an AR application prototype was developed. Museum visitors were subsequently invited to participate in an experiment, which had the objective of gauging the value of AR and whether or not it made a significant difference towards the museum experience. On the whole, this paper aims to show how technology can be used in the curation process, by facilitating and enhancing the presentation of exhibits in a museum.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Azuma, R. (1997). A survey of augmented reality. Presence: Teleoperators and Virtual Environments, 6(4), 355–385.
Bühl, A. (2014). SPSS 22. Einführung in die moderne Datenanylse, 14th ed., Hallbergmoos: Pearson.
Brunner-Sperdin, A. (2008). Erlebnisprodukte in Hotellerie und Tourismus. Erfolgreiche Inszenierung und Qualitätsmessung. Berlin: Erich Schmidt.
Bryman, A. (2012). Social research methods (4th ed.). Oxford: Oxford University Press.
Falk, J., & Dierking, L. (2002). The museum experience. Washington: Howells House.
Falk, J., & Dierking, L. (2013). Museum experience revisited. Walnut Creek: Left Coast Press.
Field, A., & Hole, G. (2003). How to design and report experiments. London: Sage.
Han, D., Jung, T., & Gibson, A. (2013). Dublin AR: Implementing augmented reality in tourism. In: Z. Xiang, & I. Tussyadiah (Eds.), Information and communication technologies in tourism 2014, (pp. 511–523). Cham: Springer International.
Mehler-Bicher, A., Reiss, M., & Steiger, L. (2011). Augmented Reality: Theorie und Praxis. Munich: Oldenbourg.
Mücke, S. (2010). Skalenbildung – Arbeitsschritte der Testanalyse. Potsdam: University Potsdam.
Noh, Z., Sunar, M., & Pan, Z. (2009, August). A review on augmented reality for virtual heritage system. In M. Chang et al. (Eds.), Proceedings of the 4th International Conference on E-Learning and Games: Learning by Playing. Game based Education System Design and Development. (5670) Banff, pp. 50–61. Berlin: Springer.
Othman, M. K., Petrie, H., & Power, C. (2013). Measuring the usability of a Smartphone delivered museum guide. Procedia—Social and Behavioral Sciences, 97, 629–637.
Pine, B. J., II, & Gilmore, J. H. (2011). The experience economy. Boston: Harvard Business Press.
Pine, B. J., II, & Gilmore, J. H. (1999). The experience economy. Boston: Harvard Business Press.
Priddat, B., & van den Berg, K. (2008). Branding Museums. Marketing als Kulturproduktion–Kulturproduktion als Marketing. In H. John, & B. Günter, (Eds.) Das Museum als Marke. Branding als strategisches Managementinstrument für Museen, (pp. 29–48). Bielefeld: Transcript.
Sherman, A. (2011). How tech is changing the museum experience. Mashable. Retrieved July 23, 2015, from http://mashable.com/2011/09/14/high-tech-museums/.
Standard. (2012). Bundesmuseen verzeichneten 2011 einen Rückgang. Retrieved November 20, 2015, from http://derstandard.at/1326502878492/Zwei-Prozent-Minus-Bundesmuseen-verzeichneten-2011-einen-Rueckgang.
Weiermair, K. (2001). Von der Dienstleistungsökonomie zur Erlebnisökonomie. In H. H. Hinterhuber, H. Pechlaner, & K. Matzler, (Eds.), Industrie Erlebnis Welten, (pp. 35–48). Vom Standort zur Destination. Berlin: Schmidt.
Wojciechowski, R. et al. (2004, April). Building virtual and augmented reality museum exhibitions. In Proceedings of the Ninth International Conference on 3D Web Technology, Monterey, CA, (pp. 135–187). New York: ACM.
Woods, E. et al. (2004, June). Augmenting the science centre and museum experience. In Proceedings of the 2nd International Conference on Computer graphics and interactive techniques in Australasia and South East Asia, Singapore, (pp. 230–236). New York: ACM.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Neuburger, L., Egger, R. (2017). An Afternoon at the Museum: Through the Lens of Augmented Reality. In: Schegg, R., Stangl, B. (eds) Information and Communication Technologies in Tourism 2017. Springer, Cham. https://doi.org/10.1007/978-3-319-51168-9_18
Download citation
DOI: https://doi.org/10.1007/978-3-319-51168-9_18
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-51167-2
Online ISBN: 978-3-319-51168-9
eBook Packages: Business and ManagementBusiness and Management (R0)