Abstract
Travellers use social media in all phases of travel planning. Previous research confirmed that people trust online reviews more than other sources of information. Building good online reputation is necessary for tourist destinations in order to be competitive. The purpose of this study is to provide a conceptual model for measuring the relationship between online reputation and tourism destination competitiveness and to present the results of the pilot study. The main objective of this study is to validate the studied constructs, the related questions and used scales. Descriptive statistics and reliability analysis were performed on a sample of 130 respondents. The total Cronbach’s alpha was 0.915 indicating a very high degree of internal consistency. The paper contributes to the existing literature by providing theoretical evidence of the relationship between online reputation and tourism destination competitiveness and testing existing measurement scales on small tourism destination.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Briggs, P., Burford, B., De Angeli, A., & Lynch, P. (2002). Trust in online advice. Social Science Computer Review, 20, 321–332.
Cheung, C. M., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470.
Cheung, M. Y., Luo, C., Sia, C. L., & Chen, H. (2009). Credibility of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations. International Journal of Electronic Commerce, 13(4), 9–38.
Crompton, J. (1992). Structure of vacation destination choice sets. Annals of Tourism Research, 19, 420–434.
Crouch, G., & Ritchie, B. J. R. (1999). Competitive tourism destination: Combining theories of comparative advantage, working paper. Ninth Australian Tourism and Hospitality research Conference. Adelaide.
Decrop, A., & Snelders, D. (2005). A grounded typology of vacation decision-making. Tourism Management, 26(2), 121–132.
Del Chiappa, G. (2011). Trustworthiness of travel 2.0 applications and their influence on tourist behaviour: An empirical investigation in Italy. In R. Law, M. Fuchs, & F. Ricci (Eds.), Information and communication technologies in tourism 2011 (pp. 331–342). New York, NY: Springer.
Deutsch, M., & Gerrard, H. B. (1955). A study of normative and informational social influence upon individual judgment. Journal of Abnormal and Social Psychology, 53(3), 629–636.
Dickinger, A. (2011). The trustworthiness of online channels for experience- and goal-directed search tasks. Journal of Travel Research, 50(4), 378–391.
Dwyer, L., Forsyth, P., & Rao, P. (2001). PPPs and the price competitiveness of international tourism destinations, OECD Seminar on PPPs, January, Washington.
Dwyer, L., & Kim, C. (2003). Destination competitiveness: Determinants and indicators. Current Issues in Tourism, 6(5), 369–414.
Dwyer, L., Cvelbar, L. K., Mihalič, T., & Koman, M. (2014). Integrated destination competitiveness model: Testing its validity and data accessibility. Tourism Analysis, 19(1), 1–17.
eMarketer (2015a). Why Facebook (Still) matters to travel brands. Retrieved May 23, 2016, from http://www.emarketer.com/articles/results.aspx?q=Why%20Facebook%20(Still)%20Matters%20to%20Travel%20Brands.
eMarketer (2015b). Influencers in US retail—YouTube Stars, reviewers and superfans consumer trust. Retrieved May 2, 2016, from http://www.emarketer.com/Article/How-Retailers-Marketing-via-Influencers/1013381.
Eurobarometer, (2015). Flash Eurobarometer 414: Preferences of Europeans towards tourism. Brussels, Belgium: European Commission.
Fotis, J., Buhalis, D. & Rossides, N. (2012). Social media use and impact during the holiday travel planning process. In M. Fuchs, F. Ricci, & L. Cantoni (Eds.), Information and Communication Technologies in Tourism 2012, Proceedings of the International Conference in Helsingborg (pp. 13–24). Sweden, January 25–27, 2012, Vienna: Springer.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Delhi: Pearson.
Hassan, S. (2000). Determinants of market competitiveness in an environmentally sustainable tourism industry. Journal of Travel Research, 38(3), 239–245.
Israeli, A. A., Barkan, R., & Fleishman, M. (2006). An exploratory approach to evaluating performance measures: The managers’ perspective. The Service Industries Journal, 26(8), 861–872.
ITB World Travel Trends Report 2015/2016 (n.d). Retrieved April 15, 2016, from http://www.itb-berlin.de/media/itbk/itbk_dl_all/itbk_dl_all_itbkongress/itbk_dl_all_itbkongress_itbkongress365/itbk_dl_all_itbkongress_itbkongress365_itblibrary/itbk_dl_all_itbkongress_itbkongress365_itblibrary_studien/ITB_World_Travel_Trends_Report_2015_2016.pdf.
Jackson. (2003). Revisiting sample size and number of parameter estimates: Some support for the N:q hypothesis. Structural Equation Modeling: A Multidisciplinary Journal, 10(1), 124–141.
Kemp, S. (2016, January). 2016 Digital yearbook. Retrieved May 16, 2016, from http://wearesocial.com/uk/special-reports/digital-in-2016.
Komsic, J., & Dorcic, J. (2016). Tourism destination competitiveness and online reputation: Conceptualization and literature framework analysis. In 23rd International Congress Tourism and Hospitality Industry 2016—Trends and Challenges, Opatija, April 28–29 2016, Faculty of Tourism and Hospitality Management, Opatija, Croatia. Paper in Press.
Kozak, M. (2010). Holiday taking decisions—The role of spouses. Tourism Management, 31, 489–494.
Marchiori, E., & Cantoni, L. (2011). The online reputation construct: Does it matter for the tourism domain? A literature review on destinations’ online reputation. Information Technology & Tourism, 13(3), 139–159.
Marchiori, E., Cantoni, L., & Fesenmaier, D. R. (2013). What did they say about us? Message cues and destination reputation in social media. In L. Cantoni & Z. Xiang (Eds.), Information and communication technologies in tourism 2013 (pp. 170–182). Proceedings of the International Conference, January 22–25, 2013, Wien, New York: Springer.
Miličević, K., Mihalič, T., & Sever, I. (2016). An investigation of the relationship between destination branding and destination competitiveness. Journal of Travel & Tourism Marketing, 1–13.
Minghetti, V., & Celotto, E. (2015). Destination Web reputation: Combining explicit and implicit popularity to build an integrated monitoring system. ENTER 2015 conference on information and communication technologies in tourism short papers, Retrieved, February 20, 2016, from http://3ws1wk1wkqsk36zmd6ocne81.wpengine.netdna-cdn.com/files/2015/02/SP01_RecommenderSession_Minghetti.pdf.
Ritchie, J. R. B., & Crouch, G. I. (2003). The competitive destination: A sustainable tourism prospective. CABI Publishing.
Sirakaya, E., Sonmez, S. F., & Choi, H. S. (2001). Do destination images really matter? Predicting destination choices of student travelers. Journal of Vacation Marketing, 7(2), 125–142.
Sirakaya, E., & Woodside, A. G. (2005). Building and testing theories of decision-making by travelers. Tourism Management, 26, 815–832.
Seddighi, H. R., & Theocharous, A. L. (2002). A model of tourism destination choice: A theoretical and empirical analysis. Tourism Management, 23(5), 475–487.
Spence, M. (1973). Job market signalling. The Quarterly Journal of Economics, 87(3), 355–374.
Think with Google (2014). The 2014 Traveler’s Road to Decision, Ipsos MediaCT. Retrieved, May 27, 2016, from https://storage.googleapis.com/think/docs/2014-travelers-road-to-decision_research_studies.pdf.
Um, S., & Crompton, J. (1990). Attitude determinants in tourism destination choice. Annals of Tourism Research, 17(3), 432–448.
Um, S., & Crompton, J. (1992). The role of perceived inhibitors and facilitators in pleasure travel destination decision. Journal of Travel Research, 30(3), 19–25.
Vengesayi, S. (2003). A conceptual model of tourism destination competitiveness and attractiveness, ANZMAC 2003 Conference Proceedings Adelaide 1–3 December 2003 (pp. 637–645). Monash University.
Woodside, A. G., & Lysonski, S. (1989). A general model of traveler destination choice. Journal of Travel Research, 27(4), 8–14.
Wyrwoll, C. (2014). Social media fundamentals, models, and ranking of user-generated content. Vienna: Springer.
Yoo, J. J. E., & Chon, K. (2008). Factors affecting convention participation decision-making: Developing a measurement scale. Journal of Travel Research, 47(1), 113–122.
Yoo, K. H., & Gretzel, U. (2011). Antecedents and impacts of trust in travel-related consumer-generated media. Information Technologies & Tourism, 12(2), 139–152.
Žabkar, V., Brenčič, M. M., & Dmitrović, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tourism Management, 31(4), 537–546.
Acknowledgements
This paper is the result of the scientific project “Measuring online reputation impact on tourism destination competitiveness” which is supported by the University of Rijeka (project no. ZP UNIRI 2/15).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Dorcic, J., Komsic, J. (2017). Online Reputation and Tourism Destination Competitiveness—Conceptual Model Development and Pilot Testing. In: Schegg, R., Stangl, B. (eds) Information and Communication Technologies in Tourism 2017. Springer, Cham. https://doi.org/10.1007/978-3-319-51168-9_39
Download citation
DOI: https://doi.org/10.1007/978-3-319-51168-9_39
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-51167-2
Online ISBN: 978-3-319-51168-9
eBook Packages: Business and ManagementBusiness and Management (R0)