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Factors Influencing the Use of Social Media in Adult Learning Experience

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Book cover Recent Advances on Soft Computing and Data Mining (SCDM 2016)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 549))

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Abstract

The uses of social media are very popular nowadays as a platform of informations exchanges among the users. It has been used to support e-learning, where lecturers uploading lecture notes and tutorial videos on a group page that joined by their students. For young generations, this is something that they expect from their lecturer. However it is different with adult learner who are not all used to today’s technologies. This paper study the factors of that influenced the use of social media in adult learning. By understanding the factors, practitioners can used it as a basis to build a more specific social media tools that is intended for adult learner. To understand the factors, a survey has been distributed to a group of postgraduate students, and the data is analyzed by using IBM SPSS 2.0. The research suggested that technology acceptance factor as most dominant factor among the others that influenced the use of social media in adult learning. The results of study also suggested there is significant relationship of all factors specified.

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Acknowledgments

This research was partially supported by MARA through Eduloan scheme 2015 and self-funded.

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Authors and Affiliations

  1. Faculty of Information Management, Universiti Teknologi MARA, 40150, Selangor, Malaysia

    Masitah Ahmad, Norhayati Hussin & Syafiq Zulkarnain

  2. Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn Malaysia, 83000, Batu Pahat, Johor, Malaysia

    Hairulnizam Mahdin & Mohd Farhan Md. Fudzee

Authors
  1. Masitah Ahmad
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  2. Norhayati Hussin
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  3. Syafiq Zulkarnain
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  4. Hairulnizam Mahdin
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  5. Mohd Farhan Md. Fudzee
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Corresponding author

Correspondence to Masitah Ahmad .

Editor information

Editors and Affiliations

  1. Department of Information System, University of Malaya, Kuala Lumpur, Malaysia

    Tutut Herawan

  2. Universiti Tun Hussein Onn Malaysia, Batu Pahat, Malaysia

    Rozaida Ghazali

  3. Universiti Tun Hussein Onn Malaysia, Batu Pahat, Malaysia

    Nazri Mohd Nawi

  4. Universiti Tun Hussein Onn Malaysia, Batu Pahat, Malaysia

    Mustafa Mat Deris

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Ahmad, M., Hussin, N., Zulkarnain, S., Mahdin, H., Fudzee, M.F.M. (2017). Factors Influencing the Use of Social Media in Adult Learning Experience. In: Herawan, T., Ghazali, R., Nawi, N.M., Deris, M.M. (eds) Recent Advances on Soft Computing and Data Mining. SCDM 2016. Advances in Intelligent Systems and Computing, vol 549. Springer, Cham. https://doi.org/10.1007/978-3-319-51281-5_58

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  • DOI: https://doi.org/10.1007/978-3-319-51281-5_58

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-51279-2

  • Online ISBN: 978-3-319-51281-5

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