Abstract
As the healthy eating trend gains momentum and the number of product choices explode, grocery shoppers face a distinctive challenge in making effective decisions. This article summarizes our efforts to improve consumer’s ability to choose healthier food product choices. Through the framework of Health-Belief Model, we constructed a survey for shoppers and; based on the findings, designed a solution that adapts to each user’s unique cocktail of preferences.
Proof-of-concept test was conducted on 12 female graduate students to verify the mock solution’s persuasiveness. It was found that a noteworthy portion of subjects improved their selections after intervention. Finally, we propose a number of possible development avenues that may serve as our future directions.
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Siawsolit, C., Seepun, S., Choi, J., Do, A., Kao, Y. (2017). Personalized Assistant for Health-Conscious Grocery Shoppers. In: de Vries, P., Oinas-Kukkonen, H., Siemons, L., Beerlage-de Jong, N., van Gemert-Pijnen, L. (eds) Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors. PERSUASIVE 2017. Lecture Notes in Computer Science(), vol 10171. Springer, Cham. https://doi.org/10.1007/978-3-319-55134-0_8
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DOI: https://doi.org/10.1007/978-3-319-55134-0_8
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