Abstract
Registrations on social networks proliferate in the everyday life of users and consumers, and questions remain whether the data they disseminate are kept safe. The protection of online privacy is an increasingly more pressing issue, especially regarding social networks such as Facebook, Twitter, Instagram or LinkedIn, and concerns have arisen among Internet users. Following Churchill’s paradigm [1], we have developed a scale to measure privacy-related attitudes (Privacy Policy Concern). In Study 1, 15 interviews were conducted in order to explore attitudes towards privacy policy concerns on social networks and to generate items. In Study 2, a series of confirmatory analyses were conducted using French and American data to validate the scale of concern about the privacy policies of social networks.
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Notes
- 1.
Standard ISO/ IEC 27002:2005.
- 2.
General Data Protection Regulation: http://www.eugdpr.org/.
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Appendix 1. Sample of Respondents
Appendix 1. Sample of Respondents
Variables | France (n = 368) | USA (n = 205) | |
|---|---|---|---|
Gender | Male | 42.10% | 33.2% |
Female | 57.90% | 66.8% | |
Age | <25 years old | 56% | 75.1% |
25 to 34 years old | 28% | 17.1% | |
>35 years old | 16% | 7.8% | |
What kind of information about yourself do you provide these social networks with? | Gender | Yes (36.4%) No (63.6%) | Yes (77.1%) No (22.9%) |
Relationship status | Yes (81.8%) No (18.2%) | Yes (31.7%) No (68.3%) | |
Date of birth | Yes (22.6%) No (77.4%) | Yes (28.3%) No (71.7%) | |
City of birth | Yes (15.8%) No (84.2%) | Yes (80.5%) No (19.5%) | |
Political views | Yes (18.2%) No (81.8%) | Yes (64.9%) No (35.1%) | |
Religious views | Yes (35.6%) No (64.4%) | Yes (15.1%) No (84.9%) | |
Yes (26.1%) No (73.9%) | Yes (20.5%) No (79.5%) | ||
Phone number | Yes (78%) No (22%) | Yes (15.8%) No (84.2%) | |
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Pelet, JÉ., Taieb, B. (2017). Privacy Protection on Social Networks: A Scale for Measuring Users’ Attitudes in France and the USA. In: Rocha, Á., Correia, A., Adeli, H., Reis, L., Costanzo, S. (eds) Recent Advances in Information Systems and Technologies. WorldCIST 2017. Advances in Intelligent Systems and Computing, vol 570. Springer, Cham. https://doi.org/10.1007/978-3-319-56538-5_77
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DOI: https://doi.org/10.1007/978-3-319-56538-5_77
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