Skip to main content

Measuring the Effectiveness of Knowledge Driven Web Applications

  • Chapter
  • First Online:
Advanced Topics in Intelligent Information and Database Systems (ACIIDS 2017)

Part of the book series: Studies in Computational Intelligence ((SCI,volume 710))

Included in the following conference series:

Abstract

Today, web applications are often considered as real-life reflections of enterprises. Patrons do invest large finances. Besides, lot of time and effort are put in towards development and maintenance of the web applications. The effectiveness of such web applications is an indicator for both further investment and refinement of existing content, services and human resources. In this work, a new approach is proposed to quantify the effectiveness of knowledge driven web application. This is named as Unique Track Measure Orientation (UTMO). The proposed UTMO computes the effectiveness from navigation of different types of information in accordance with the business value. The business value could be anything-the brand value, turnover, or cumulative profit.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Zahed, F., Pelt, W.V., Song, J.: A Conceptual framework for international web design. IEEE Trans. Prof. Commun. 44(2), 83–103 (2001)

    Article  Google Scholar 

  2. Constantine, J.A., Boucouvalas A.C.: Future proof analytics techniques for web 2.0 applications. In: International Conference on Telecommunications and Multimedia, Greece, pp. 214–219, (2014)

    Google Scholar 

  3. Ali S.R., Khan A., Baig M.M.F.: Implementation of Kano’s model in web metrics for information driven websites—KDQI. In: International Conference on Information and Communication Technologies (ICICT), Indonesia, pp. 1–6, (2015)

    Google Scholar 

  4. Stolz C., Viermetz M., Skubacz M., Neuneier R.: Guidance performance indicator—web metrics for information driven web sites. In: IEEE/WIC/ACM International Conference on Web Intelligence (WI), France, pp. 186–192. IEEE Xplore (2005)

    Google Scholar 

  5. Spiliopoulou, M., Pohle, C.: Data mining for measuring and improving the success of web sites. Data Min. Knowl. Disc. 5(1), 85–114 (2001)

    Article  MATH  Google Scholar 

  6. Carneiro A.R., Jorge A.M., Brito P.Q., Domingues M.A.: Measuring the Effectiveness of an e-commerce site through web and sales activity. In: Springer Proceedings in Mathematics and Statistics, vol. 73, pp. 149–162, (2001)

    Google Scholar 

  7. Etail technology. http://etailsolutions.com/technology/

  8. Elangovan N.: Evaluating perceived quality of b-school websites. J. Bus. Manag. vol. 12(1), 92–102 (2013)

    Google Scholar 

  9. SiteQual measure. http://www.emeraldinsight.com/doi/abs/10.1108/174103904105724

  10. Process of Netquall. https://www.netquall.com/process/

  11. January E., Breeanne P., Martin M.: Misuse, play, and disuse: technical and professional communication’s role in understanding and supporting website owners’ engagement with Google Analytics. In: International Professional Communication Conference, pp. 80–84 (2015)

    Google Scholar 

  12. Demarty G., Maronnaud F., Breton G., Hallé S.: SiteHopper: abstracting navigation state machines for the efficient verification of web applications In: 9th International Workshop on Web Service and Formal Methods (WS-FM), pp. 103–117. Springer (2013)

    Google Scholar 

  13. Anupama D.S., Sahana D., Gowda B.: Clustering of Web User Sessions to Maintain Occurrence of Sequence in Navigation Pattern. In: 2nd Symposium on Computer Vision and the Internet, Elsevier Procedia Computer Science, pp. 558–564, India, (2015)

    Google Scholar 

  14. Żatuchin D.: Problem of website structure discovery and quality valuation. In: Conference on Computer Science and Information Technology, pp. 117–122. IEEE (2011)

    Google Scholar 

  15. Nagpal R., Mehrotra D., Bhatia P.K.: Task based effectiveness evaluation of educational institute websites. In: International Conference on Computational Techniques in Information and Communication Technology, India, pp. 315–319. IEEE (2016)

    Google Scholar 

  16. Storm K., Kraemer E., Aurrecoeche C.: Website evolution: usability evaluation using time series analysis of selected episode graphs. In: International Symposium on Web Systems Evolution (WSE), USA, pp. 27–36. IEEE (2009)

    Google Scholar 

  17. Li Z., Sun M.T., Dunham M.H., Xiao Y.: Improving the web site’s effectiveness by considering each page’s temporal information. In: 4th International Conference on WAIM, China, pp. 47–54. Springer (2003)

    Google Scholar 

  18. Jin, Y., Wen, Y., Guan, K.: Toward cost-efficient content placement in media cloud: modeling and analysis. IEEE Trans. Multimedia 18(5), 807–819 (2016)

    Article  Google Scholar 

  19. Wang Z., Zhu W., et. al.: CPCDN: content delivery powered by context and user intelligence. IEEE Trans. Multimedia 17(1), 92–103 (2014)

    Google Scholar 

  20. Code my views posting: designing hover styles and the future of the technique. https://codemyviews.com/blog

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Nabendu Chaki .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer International Publishing AG

About this chapter

Cite this chapter

Chakraborty, S., Deb, N., Chaki, N. (2017). Measuring the Effectiveness of Knowledge Driven Web Applications. In: Król, D., Nguyen, N., Shirai, K. (eds) Advanced Topics in Intelligent Information and Database Systems. ACIIDS 2017. Studies in Computational Intelligence, vol 710. Springer, Cham. https://doi.org/10.1007/978-3-319-56660-3_39

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-56660-3_39

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-56659-7

  • Online ISBN: 978-3-319-56660-3

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics