Abstract
Today, web applications are often considered as real-life reflections of enterprises. Patrons do invest large finances. Besides, lot of time and effort are put in towards development and maintenance of the web applications. The effectiveness of such web applications is an indicator for both further investment and refinement of existing content, services and human resources. In this work, a new approach is proposed to quantify the effectiveness of knowledge driven web application. This is named as Unique Track Measure Orientation (UTMO). The proposed UTMO computes the effectiveness from navigation of different types of information in accordance with the business value. The business value could be anything-the brand value, turnover, or cumulative profit.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Zahed, F., Pelt, W.V., Song, J.: A Conceptual framework for international web design. IEEE Trans. Prof. Commun. 44(2), 83–103 (2001)
Constantine, J.A., Boucouvalas A.C.: Future proof analytics techniques for web 2.0 applications. In: International Conference on Telecommunications and Multimedia, Greece, pp. 214–219, (2014)
Ali S.R., Khan A., Baig M.M.F.: Implementation of Kano’s model in web metrics for information driven websites—KDQI. In: International Conference on Information and Communication Technologies (ICICT), Indonesia, pp. 1–6, (2015)
Stolz C., Viermetz M., Skubacz M., Neuneier R.: Guidance performance indicator—web metrics for information driven web sites. In: IEEE/WIC/ACM International Conference on Web Intelligence (WI), France, pp. 186–192. IEEE Xplore (2005)
Spiliopoulou, M., Pohle, C.: Data mining for measuring and improving the success of web sites. Data Min. Knowl. Disc. 5(1), 85–114 (2001)
Carneiro A.R., Jorge A.M., Brito P.Q., Domingues M.A.: Measuring the Effectiveness of an e-commerce site through web and sales activity. In: Springer Proceedings in Mathematics and Statistics, vol. 73, pp. 149–162, (2001)
Etail technology. http://etailsolutions.com/technology/
Elangovan N.: Evaluating perceived quality of b-school websites. J. Bus. Manag. vol. 12(1), 92–102 (2013)
SiteQual measure. http://www.emeraldinsight.com/doi/abs/10.1108/174103904105724
Process of Netquall. https://www.netquall.com/process/
January E., Breeanne P., Martin M.: Misuse, play, and disuse: technical and professional communication’s role in understanding and supporting website owners’ engagement with Google Analytics. In: International Professional Communication Conference, pp. 80–84 (2015)
Demarty G., Maronnaud F., Breton G., Hallé S.: SiteHopper: abstracting navigation state machines for the efficient verification of web applications In: 9th International Workshop on Web Service and Formal Methods (WS-FM), pp. 103–117. Springer (2013)
Anupama D.S., Sahana D., Gowda B.: Clustering of Web User Sessions to Maintain Occurrence of Sequence in Navigation Pattern. In: 2nd Symposium on Computer Vision and the Internet, Elsevier Procedia Computer Science, pp. 558–564, India, (2015)
Żatuchin D.: Problem of website structure discovery and quality valuation. In: Conference on Computer Science and Information Technology, pp. 117–122. IEEE (2011)
Nagpal R., Mehrotra D., Bhatia P.K.: Task based effectiveness evaluation of educational institute websites. In: International Conference on Computational Techniques in Information and Communication Technology, India, pp. 315–319. IEEE (2016)
Storm K., Kraemer E., Aurrecoeche C.: Website evolution: usability evaluation using time series analysis of selected episode graphs. In: International Symposium on Web Systems Evolution (WSE), USA, pp. 27–36. IEEE (2009)
Li Z., Sun M.T., Dunham M.H., Xiao Y.: Improving the web site’s effectiveness by considering each page’s temporal information. In: 4th International Conference on WAIM, China, pp. 47–54. Springer (2003)
Jin, Y., Wen, Y., Guan, K.: Toward cost-efficient content placement in media cloud: modeling and analysis. IEEE Trans. Multimedia 18(5), 807–819 (2016)
Wang Z., Zhu W., et. al.: CPCDN: content delivery powered by context and user intelligence. IEEE Trans. Multimedia 17(1), 92–103 (2014)
Code my views posting: designing hover styles and the future of the technique. https://codemyviews.com/blog
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this chapter
Cite this chapter
Chakraborty, S., Deb, N., Chaki, N. (2017). Measuring the Effectiveness of Knowledge Driven Web Applications. In: Król, D., Nguyen, N., Shirai, K. (eds) Advanced Topics in Intelligent Information and Database Systems. ACIIDS 2017. Studies in Computational Intelligence, vol 710. Springer, Cham. https://doi.org/10.1007/978-3-319-56660-3_39
Download citation
DOI: https://doi.org/10.1007/978-3-319-56660-3_39
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-56659-7
Online ISBN: 978-3-319-56660-3
eBook Packages: EngineeringEngineering (R0)