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Examining the Impact of Social Networking Sites on Performance of Service Firms: Evidence from Romania

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Exploring Services Science (IESS 2017)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 279))

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Abstract

The purpose of this study is to extend research on social networking sites and the role of these tools on business performance of service firms. To date, there has been little investigation of the contribution of these tools in order to identify the opportunities for improving business performance. Using cross-section data from a sample in Romania, we empirically investigated the mediating effects of service innovation on the relationship between social networking sites and business performance. Confirmatory Factor Analysis (CFA) was used to perform reliability and validity checks, and structural equation modelling (SEM) was used to test the research model. The findings fill the gap in the literature by demonstrating social networking sites influence the collaboration, ideas and knowledge sharing among employees, customers, and business partners, leading to growth the business performance. The results also indicate that innovation capability played a key role on business performance but its mediating role between social networking sites and business performance of service firms was not confirmed. Finally, the theoretical and practical implications are discussed.

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Acknowledgement

This work has been funded by University Politehnica of Bucharest, through the “Excellence Research Grants” Program, UPB – GEX. Identifier: UPB–EXCELENTA–2016; research project title: Improving the performance of small and medium – size enterprises in Romania by implementing the integrated risk management (Acronym: PERFORM), contract no. 55/2016.

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Authors and Affiliations

  1. Departement of Management, Faculty of Entrepreneurship, Business Engineering and Management, University Politehnica of Bucharest, 313 Splaiul Indepdendenţei, 006042, Bucharest, Romania

    Gheorghe Militaru, Dana-Corina Deselnicu & Alexandra Ioanid

Authors
  1. Gheorghe Militaru
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  2. Dana-Corina Deselnicu
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  3. Alexandra Ioanid
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Corresponding author

Correspondence to Gheorghe Militaru .

Editor information

Editors and Affiliations

  1. Faculty of Economics, eCampus University, Rome, Italy

    Stefano Za

  2. Department of Automatic Control and System Engineering, University Politehnica of Bucharest, Bucharest, Romania

    Monica Drăgoicea

  3. Università Cattolica del Sacro Cuore, Milan, Italy

    Maurizio Cavallari

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Militaru, G., Deselnicu, DC., Ioanid, A. (2017). Examining the Impact of Social Networking Sites on Performance of Service Firms: Evidence from Romania. In: Za, S., Drăgoicea, M., Cavallari, M. (eds) Exploring Services Science. IESS 2017. Lecture Notes in Business Information Processing, vol 279. Springer, Cham. https://doi.org/10.1007/978-3-319-56925-3_9

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  • DOI: https://doi.org/10.1007/978-3-319-56925-3_9

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-56924-6

  • Online ISBN: 978-3-319-56925-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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