Keywords

1 Background

CMF (Color, Material & Finishing), belonging to the category of industrial design, the color, material and surface treatment process of the product design, and the vehicle CMF design is to study the color, material and surface treatment technology of the vehicle. With the rapid development of social economy, culture and information technology, consumers in the purchase of products is no longer simply to product features as the main measure, personalized, beautiful, affinity and other characteristics gradually become the impact of whether consumers buy the product Of the important reference indicators. The consumer’s focus on the product gradually from the “material” to the “spirit” level, “form to follow the function” design style has not meet the needs of the times, designers need to find new ways to interpret the product design and emotion [1].

The CMF design of traffic in different regions needs different methods. In order to cater to the aesthetic needs of the consumer groups in the region, we must analyze the regional culture rationally, as shown in Fig. 1. In the vehicle CMF design into the regional culture can play a very good creative effect, at the same time to enhance the transport of cultural heritage, color and other aspects can provide a great help.

Fig. 1.
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Regional cultural differences

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2 Research on the Extraction of Regional Cultural Elements

To build a home culture based on the home car CMF design system, we must fully tap the cultural elements and design elements of the commonality, while collecting and summarizing the characteristics of cultural symbols used in product design methods, first from a regional culture to extract Characteristics of the typical cultural symbols, the symbol can be the region’s classic architectural forms, ethnic costumes, handicraft products, religious art, and then from the horizontal and vertical two ways to extract elements [2].

At present, there are few researches on the design of CMF design elements from the regional culture. CMF designers are more from the current fashion elements to extract the design elements, designers are more concerned about the trend, but rarely involved in cultural connotations, The spirit of the elements, so from the user’s own cognitive and psychological aspects of CMF design trends more and more important, as shown in Fig. 2. The following is a summary of the methods of CMF design elements extracted from our regional cultural elements:

Fig. 2.
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Method of extracting regional cultural elements

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  1. 1.

    traditional religious culture: “Dao” and “doctrine” it deeply affects you I am now aesthetic tendencies, and this aesthetic tendencies are Europe and the United States and Japan and other regions of the aesthetic confirmed, so we can extract a few keywords: Simple, bright, pure, but also for abstract expression and emotional sublimation.

  2. 2.

    traditional buildings: Huizhou architecture and Jiangnan Water Village, can be refined, black and white walls, clear lines

  3. 3.

    traditional art: ink painting, Chinese painting stresses, freehand, “to shape God”, the pursuit of a “wonderful and not like” between the feeling.

  4. 4.

    the traditional performance art: Chinese martial arts, Tai Chi, pay attention to rigid and soft and forward (Fig. 3).

    Fig. 3.
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    Cultural element extraction method

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The same foreign excellent design can not be separated from their own regional culture, Finland Fiskars, is a world-class tool design brand, the brand almost to the extreme play orange [3]. Orange become his brand mark, then why is this color? How did you choose this color?

Through the study, Fiskars orange handle scissors was born in 1967, belong to the last century 70’s, 70s of last century what is it? Through the extraction of elements we get the following answer (Fig. 4).

Fig. 4.
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Finnish product design element extraction (Color figure online)

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3 The Regional Cultural Elements in the Vehicle CMF Design of the Use of Analysis

China’s traditional culture in the masculine beauty and feminine beauty, carrying the unique aesthetic implication of Chinese culture. Masculine beauty and feminine beauty in the car design as a design element, in the form of interpretation of a wide range of artistic creativity, showing the masculine beauty of the structure of the re-creation of the United States. Emphasizing the extraction, abstraction, transplantation and variation of regional cultural symbols, taking into account the relationship between markets, products and consumers (Fig. 5).

Fig. 5.
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Products, consumers and the relationship between the market

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3.1 “Brought”

Strictly speaking, it is not innovative, but for the relevant areas of information collection and extraction, in a similar cultural areas to make innovations, such as from our social culture to extract the traditional Chinese red, can be combined with the design of the product, At the same time it needs to pay close attention to industry dynamics [4].

3.2 “Combination”

Will be different areas of cultural elements with each other, combined with each other at the same time combined with the characteristics of transport industry, cultural elements and international trends combined with each other, both to meet the target consumer groups have a sense of belonging and highlight the consumer’s pursuit of fashion.

3.3 “Subversion”

On the subversive design, we need to understand the future direction of development of cultural elements but also to predict the trend. Such as Apple’s CNC technology, Apple used before, only for the Shouban, but Apple put the process used in mass production, the products made of crafts, and then we see a subversion process brought about by the industry whirlwind, plastic injection Spraying down [5].

4 The Use of Regional Cultural Elements in the Vehicle CMF Design Analysis

4.1 Adapt to the Geographical Environment

The geographical environment for the car in addition to the ground conditions, but also the region’s urbanization, population density, environmental quality and so on. The impact of ground conditions on the car model is obvious, different ground conditions, people’s needs on the car there is a fundamental difference.

4.2 Highlight the Regional Culture

Regional culture includes life philosophy, social sentiment and regional system and other human factors. People living in different regions in life philosophy, lifestyle, way of thinking, social and other aspects of a significant difference (Fig. 6). These differences are reflected in the car is the difference between people’s understanding of car styling.

Fig. 6.
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Car interior with regional culture

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4.3 Consistent with Regional Aesthetic

Color and shape is the car design of the two basic elements, people on the color and shape of the understanding is very different, especially in the car performance [6]. The influence of geographical customs and geographical aesthetics on the design of automobile is also reflected in the nationalization of automobile design to a certain extent.

5 Summary

Through the in-depth study of different regional culture, to find out the key factors influencing the development of CMF in different cultural backgrounds, and to analyze the popular elements of automobile CMF development among different regional cultures, and to explore how to add the connotation of local culture to automobile CMF design, And the correct use of extraction, abstraction, transplantation and mutation design methods, (Fig. 7) the geographical elements of the application to the vehicle CMF design.

Fig. 7.
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Analysis of CMF design method for vehicle

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6 Conclusion

Regional environmental conditions will almost affect people’s preferences for the model, the same model in different regions to adapt to adjust to meet the functional requirements of the car, so the geographical environment changes will affect the design of the model. The cultural conditions of the area affect the user’s recognition of the car shape, and the user’s deep psychological needs have a direct relationship. Geographical aesthetic affect the car body lines, block surface and steam color, material, processing technology. Therefore, the system, a comprehensive understanding of the geographical environment, culture and aesthetics can clearly design direction, to grasp the design trends, the formation of a nationalized car style has a certain reference value, more targeted to meet the psychological needs of the car.