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Investigating How to Measure Mobile User Engagement

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Wireless Mobile Communication and Healthcare (MobiHealth 2016)

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Abstract

User Engagement is a keyword employed by software companies, researchers, and developers designing user-centred applications. Indeed, designing digital experiences to engage users is a goal that is becoming increasingly important for several disciplines such as education, marketing, information systems, and much more. Since opinions concerning the definition of user engagement greatly vary, the question comes up whether it is possible to provide a universal set of metrics to equally measure the engagement in any kind of application and in mobile applications in particular. Starting from results in the literature, this paper provides a simple definition of user engagement and a related set of metrics. Such metrics will be evaluated in a pilot study with more than 300 teenagers in four European countries.

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Author information

Authors and Affiliations

  1. HumanTech Institute, University of Applied Sciences and Arts Western Switzerland (HES-SO), Fribourg, Switzerland

    Stefano Carrino, Maurizio Caon, Omar Abou Khaled & Elena Mugellini

Authors
  1. Stefano Carrino
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  2. Maurizio Caon
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  3. Omar Abou Khaled
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  4. Elena Mugellini
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Corresponding author

Correspondence to Stefano Carrino .

Editor information

Editors and Affiliations

  1. Polytechnic University of Milan, Milan, Italy

    Paolo Perego

  2. Polytechnic University of Milan, Milan, Italy

    Giuseppe Andreoni

  3. Institute of Molecular Bioimaging and Physiology, Segrate, Italy

    Giovanna Rizzo

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© 2017 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Carrino, S., Caon, M., Khaled, O.A., Mugellini, E. (2017). Investigating How to Measure Mobile User Engagement. In: Perego, P., Andreoni, G., Rizzo, G. (eds) Wireless Mobile Communication and Healthcare. MobiHealth 2016. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 192. Springer, Cham. https://doi.org/10.1007/978-3-319-58877-3_5

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  • DOI: https://doi.org/10.1007/978-3-319-58877-3_5

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-58876-6

  • Online ISBN: 978-3-319-58877-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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