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International Conference on Design Science Research in Information System and Technology

DESRIST 2017: Designing the Digital Transformation pp 125–144Cite as

Design and Evaluation of a System Dynamics Based Business Model Evaluation Method

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 10243))

Abstract

The business model has become an increasingly important concept to facilitate competitive advantages. However, due to its complexity managers face difficulties to evaluate how changes in the business model affect its performance. Existing approaches fall short to facilitate sufficient understanding of the influencing factors that drive the business models behavior. Drawing from System Dynamics, we propose a multi-step evaluation method to effectively support decision making in the context of complexity. Thereby we focus on the integration of available knowledge and data to explicate and quantify the essential cause-effect relationships inside the business model. The artifact is evaluated through multiple use cases inside the BMW Group. It reveals that System Dynamics enhances business model understanding not only for the decision maker but also for the stakeholders which enhances subsequent implementation of business model changes.

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Author information

Authors and Affiliations

  1. Institute of Technology Management, University of St. Gallen, Dufourstrasse 40a, 9000, St. Gallen, Switzerland

    Thomas Moellers & Oliver Gassmann

  2. Business Analytics & Insights, BMW Group, Heidemannstrasse 164, 80939, Munich, Germany

    Bastian Bansemir & Max Pretzl

Authors
  1. Thomas Moellers
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  2. Bastian Bansemir
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  3. Max Pretzl
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  4. Oliver Gassmann
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Corresponding authors

Correspondence to Thomas Moellers , Bastian Bansemir or Max Pretzl .

Editor information

Editors and Affiliations

  1. Karlsruhe Institute of Technologie (KIT) , Karlsruhe, Germany

    Alexander Maedche

  2. University of Liechtenstein , Vaduz, Liechtenstein

    Jan vom Brocke

  3. University of South Florida , Tampa, Florida, USA

    Alan Hevner

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Moellers, T., Bansemir, B., Pretzl, M., Gassmann, O. (2017). Design and Evaluation of a System Dynamics Based Business Model Evaluation Method. In: Maedche, A., vom Brocke, J., Hevner, A. (eds) Designing the Digital Transformation. DESRIST 2017. Lecture Notes in Computer Science(), vol 10243. Springer, Cham. https://doi.org/10.1007/978-3-319-59144-5_8

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  • DOI: https://doi.org/10.1007/978-3-319-59144-5_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-59143-8

  • Online ISBN: 978-3-319-59144-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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