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Is Uber “Wild”? A Study of a Car Sharing Product-Service System (PSS) Under the Perspective of Cognition in the Wild

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Advances in Usability and User Experience (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 607))

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Abstract

This article presents the relation between concepts of Product-Service Systems (PSS) and the approach of cognition in the wild. It presents theoretical basis with literature review obtained in initial bibliometric research. Later a study of the Uber model is shown, viewed as an example of car sharing and PSS, to compare the design and operation of the model with the guidelines of the cognition in the wild approach. The results show that despite the Uber model was created based on some characteristics of the “wild turn”, the later stages of its implementation and use do not show the same. We conclude that Uber, as well as other PSS and car sharing models, could focus more on wild cognition to improve the experience of its members.

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Notes

  1. 1.

    End-of-the-chimney. They are technologies that reduce pollution emissions through the implementation of additional measures for filtering in the chimneys [3].

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Authors and Affiliations

  1. Postgraduate Program in Technology and Society (PPGTE), Federal Technological University of Paraná (UTFPR), Av. Sete de Setembro, 3.165, 3rd floor, block D, Curitiba–PR, Brazil

    Manuela Gortz, Décio Estevão do Nascimento, Luiz Ernesto Merkle, Marilia Abrahão Amaral & Leonelo Dell Anhol Almeida

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  1. Manuela Gortz
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  2. Décio Estevão do Nascimento
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  3. Luiz Ernesto Merkle
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  4. Marilia Abrahão Amaral
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  5. Leonelo Dell Anhol Almeida
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Correspondence to Manuela Gortz .

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Editors and Affiliations

  1. University of Central Florida , Orlando, Florida, USA

    Tareq Ahram

  2. Catholic University of Pernambuco , Boa Vista, Recife, Brazil

    Christianne Falcão

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Gortz, M., do Nascimento, D.E., Merkle, L.E., Amaral, M.A., Almeida, L.D.A. (2018). Is Uber “Wild”? A Study of a Car Sharing Product-Service System (PSS) Under the Perspective of Cognition in the Wild. In: Ahram, T., Falcão, C. (eds) Advances in Usability and User Experience. AHFE 2017. Advances in Intelligent Systems and Computing, vol 607. Springer, Cham. https://doi.org/10.1007/978-3-319-60492-3_38

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  • DOI: https://doi.org/10.1007/978-3-319-60492-3_38

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