Abstract
This study investigated commercial technology products with respect to the impact of color on user perception towards product preferences. The study investigated semantic differences of headsets of black or white color with 16 kinds of psychological tests to obtain the best color matching for statistical analysis, and in order to design for cultural and creative design perspective and provide proper design alternatives. The headset design studies includes five kinds of packaging styles, with five the best color combinations to a total of 25 packaging designs, and applied Likert scale statistical data and analysis. The results showed that black headphones, with minimalist design and black color product packaging showed higher preferences.
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Kuo, LW., Lai, CC. (2018). The Black Color of Product Design and Packaging Research. In: Chung, W., Shin, C. (eds) Advances in Affective and Pleasurable Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 585. Springer, Cham. https://doi.org/10.1007/978-3-319-60495-4_18
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DOI: https://doi.org/10.1007/978-3-319-60495-4_18
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